In Milan Men's Wear Week in the spring and summer of 2007, the two designers Domenico Doles and Stefano Gabana completely controlled the production and sales of the brand for the first time.
Last year, Domenico Doles and Stephane Gabbana ended 12 years of cooperation between D&G and ITHolding, and plans to invest US$48 million in D&G headquarters to find new branding partners. Increased the pace of launching new flagship products and denim products.
At the end of June, a newly decorated D&G building was completed in Via Broggi, next to the Metropol cinema. Last year, the designers renovated the painting and transformed it into a showroom for their own designs. In the construction of the exhibition hall, the designer invested a total of 38 million euros in a total area of ​​4,500 square meters. The D&G showroom, commercial office and press office are all included.
The new building is under the responsibility of the architectural design studio +ARCH. This white building consists of two buildings, one of which is a 20th century style building and the other is a 16th century style building. The facade is whitewashed and the roof is designed. Become a colorful restaurant.
“We hope to create a space here that is different from the previous concept of Dolce & Gabbana. This space is a straight-line space, advocating minimalism, but it is also a space rich in content and rich in design.â€
The entire exterior of the building consists of milky glass and white marble from Namibia. The shiny steel furniture brings out the image of the “white palace†that designers expect.
The steel furniture was designed by Ron Arad, and the furniture series in the exhibition hall and the reception hall are the most impressive. One of the most outstanding works of Arad's design is a Swarovski crystal and chandelier.
"This space can maximize the protagonist position of the clothing." Doers said.
This exhibition hall is the first public transcript that Dolce & Gabbana planned and launched for D&G. "Because we only have franchise rights, we cannot do anything we like to do as we wish, but this will not have a great impact on the design of the exhibition hall."
Prepare to launch a new series
In November this year, D&G will launch the men's cruise series and will be available in January next year. Menswear sales are very important to D&G, with menswear sales accounting for 43% of D&G's total fiscal revenue.
In the next step, D&G will also promote the denim clothing line. In the spring of next year, new products will be launched with 6 new fashion models and 9 new washed denim models. Each style will have its own unique name (such as Audacious, Power or Magic). The designer duo group will also provide retailers with a brand-new product promotion plan that differentiates according to the product category, including women's patent leather garments, velvet skirts, and green silk jackets.
The development of branded products has also begun to enter a new pace. Gabana said that he and Dolls are assessing the actual value of D&G and believe that if new prices are reformulated, satisfactory sales performance will be achieved.
Gabana said: “I think for a long time that the average price of D&G products is declining, but we will not make a big adjustment to the brand style. I still have the design of the brand and our products are still cool. â€
D&G is not a second-tier brand
At the same time, Gabana also denied that D&G was viewed as a second-tier brand. Instead, he stressed that D&G and Dolce & Gabbana are two completely different brand lines, each with their own brand spirit and fashion concept. He said: "D&G is responsible for a completely different management team from Dolce & Gabbana, and D&G is presenting itself in a global exhibition hall. This year's D&G global exhibition plans include Paris, London, Düsseldorf and Barcelona."
In terms of clothing production, Gabana stated that the company has already doubled the size of its original processing plant and will open a special factory for D&G with an area of ​​40,000 square meters. He stressed that the company will hire a dedicated team to find other partners outside of Italy for D&G.
“Before we regained this business, we focused more on concentrating on planning the brand's production projects.â€
Dolce & Gabbana's managing director Christiana Ruella said.
At present, most D&G products are processed and produced in Eastern European countries.
Rueira also talked about D&G's strategy and future development potential. The key to the brand's advancement lies in whether it can prejudge fashion trends and accurately deliver goods according to actual consumption needs.
Ruella said that at present, 54 independent stores and 29 store-in-shops are firmly in the hands of brand companies.
"If we can achieve all our objective goals, our product line will be doubled in size."
Ruella said: "If we can achieve the goal, D & G will become a very large production and sales of the brand, but before we can find such a professional partner, we want to personally lead D & G through this fashion season."
$48 Million to Build a New Headquarters D&G Usher in a New Phase of Development
$48 Million to Build a New Headquarters D&G Usher in a New Phase of Development
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