Spending money on shopping and being rejected by manufacturers? It sounds like a joke, but it actually happened.

Yesterday, the reporter saw a document issued by the Belle Group on the desk of a related department of a shopping mall in Nanjing. After a rough “scan”, he learned that its core content is: Prohibition of purchasing.

According to sources, just last week, Belle Group's Nanjing Branch once sent a statement to many shopping malls in Nanjing. The general idea is that more and more people are purchasing and affecting the brand image. Therefore, purchasing is prohibited.

When a series of major holidays, such as Christmas and New Year's Day, come, the purchasers will gather together consumers with shopping aspirations. Consumers can get their own benefits that they can not enjoy. Manufacturers can take the goods as soon as possible to realize the return of funds. . On the surface, it should be a tripartite win-win move. Why can manufacturers make this move? What's hidden behind it? Yesterday, Jiangsu Business Daily revealed the truth behind a series of question marks through interviews with businesses, manufacturers, lawyers and some consumers.

　 Manufacturer: Purchasing affects customer interests

In this incident, the protagonist should be the Belle Group Nanjing Branch.

It is understood that BELLE (Belle Shoe) brand is the first brand of Belle Shoes Group. Belle Footwear is well-known for its high-end women's dress shoes chain operations in mainland China. It produces and sells Belle, Staccato, Joy & Peace, and Teenmix brands.

The reporter contacted the relevant person in charge of the Beijing Branch of Belle Group on this matter. The person told reporters that the purchasing phenomenon at the end of the year is very large, the phenomenon of goods often appear out of stock, the counter salesperson determined the yardage, the result to the mall activities that day, all the goods were swept away, often new products will break off the code The phenomenon of goods, this is not normal for a company, is very unfair to the next shopping consumer. The source said that they are not opposed to consumers buying goods at the lowest price, but the presence of the purchasing phenomenon has affected the sales of normal products and also affected the interests of some VIP customers. Therefore, it only resists purchasing.

However, the person said in an interview that they only informed in writing that the supervision in the short term had played a certain role, but did not rule out the phenomenon that someone bought a pair of shoes in one hour for the success of purchasing. As a manufacturer, they hoped to give benefits to them. Really like the consumer of goods.

　 Purchasing: Reasonable use of rules

Reporter yesterday as a consumer to unannounced visits to the counters of several shopping malls in Nanjing, in the sea, Sijiatu counter, when the salesperson heard that reporters want to buy 20 pairs of shoes, a look of disdain: Shopping? Do not sell! In the central shopping mall, the reporter said that he wanted to help a group of friends to buy boots, and the integer could be replaced with more vouchers. The salesperson said: "Now we can not purchase, and the manufacturers have issued a notice not to sell." The reporter asked how the salesperson judges the consumption Whether it belongs to purchasing or not, the salesperson said that one is to go shopping directly, one is buying more than ten or twenty pairs of shoes, or it is a few people who do not know each other at the counter to try on and discuss how to buy cheap, they will be euphemism Reject them from shopping. "Purchasing makes the factory lose more, certainly not."

"As long as there are shopping centers, you can buy 60% off for you," "ONLY, bear, 65 percent purchasing, counter try on the goods number." Reporters saw such posts on many websites yesterday. Purchasing products are readily available. From cosmetics to clothes to food to daily necessities, you really want to buy what you can buy. When reporters interviewed Nanjing Jinying International Shopping Center, Oriental Mall, Central Shopping Mall, Xinbai and other related people in shopping malls, they said they only heard that the recent shopping service is crazy, but the specific situation is not very clear or inconvenient to disclose.

Industry insiders speculated that the types of people doing shopping are purely with shopping. Some consumers have their own eyes on the goods, but they usually do not have any discounts. When they go to the mall for promotional activities, they find that they like to lower prices or send coupons. Therefore, the use of online posts and other forms to attract more like-minded people, to list all the needs of the people, choose the most affordable way to buy discount coupons, and then fold the coupons to 50% or 6 fold to other prices Those who need it, the returned cash will be returned at different prices for each person's purchase of goods; the second is the internal staff of the shopping mall, and the manager of a shopping mall will be outspoken. There must be some purchasers who are collaborating with the counter salespersons or manufacturers and take the goods. Profits are derived from it; the last is people who specialize in purchasing. Once the mall has activities, they immediately start a part-time job.

Miss Yu told reporters that purchasing is actually very simple and it is also a reasonable use of the rules. When there are events in the mall, such as 400 to 400, she and her classmates are shopping at the same counter. The commodity price is 600 yuan. If you spend 600 yuan in cash, you can only send 400 yuan coupons. Generally, the coupons returned on the network can be 5 The discount is equivalent to a shopping price of 400 yuan in cash. After buying with another classmate, a total of 1,200 vouchers can be returned and sold at a discount of 600 yuan, which is worth 300 yuan each. As a result, the actual cash expenditure for each person is only 300 yuan. Save a sum of money. However, Miss Yu said that shopping prices like them are integers and they are classmates. There is not much to worry about, but purchasing is often accompanied by dozens of individuals buying goods. The price of each item even has a single digit, and then it is translated. It will be very troublesome. Therefore, purchasing people often takes a long time to count the number and amount.