The Italian company Benetton plans to launch a menswear chain named BenettonUomo. Chain stores will appear in all active Benetton countries in the spring of 2007, including Russia. Experts estimate that the company’s sales of men’s clothing will double this year.

According to Andrey Grigoryev, director of the company’s Russia office, “The sales target of the new chain stores coincides with the current sales target, and it is mainly targeted at men aged 16 to 40. The new series covers everything from underwear to business suits, and the style is casual. the Lord."