Shenzhen Song Lisi Clothing Industry Co., Ltd. Chairman Xia Guoxin:

Shenzhen's Multicultural Outfitters

ELLASSAY, a fragrant name, comes from the imaginative name of a road - the Champs Elysees on the fashion boulevard in Paris. Leading this brand to success, Xia Guoxin, chairman of Songlisi Garment Industry Co., Ltd., told reporters that the biggest feature of songlisi is elegance and fashion. It is the kind of brand that can stand the test of time and sharpen. After 11 years of development, the sales volume of Galilei has been staggeringly increasing by 50% year-on-year. At present, it has successfully opened nearly 200 shops in nearly 100 first and second-tier cities such as Southwest, Northwest, Northeast, and East China. In 2004, GELISI took the most solid step of brand internationalization. It recruited internationally renowned design guru and 12 years of senior R&D director of YSL Yelloland in France to serve as the design consultant for GELISI brand. This was the domestic women's brand at that time. For the first time, together with international design masters, we have greatly improved all aspects of the brand.

“Chinese women's wear looks at Shenzhen.” With regard to the prominent position of Shenzhen women's wear in the Chinese clothing industry, Xia Guoxin believes that this is due to the multicultural nature of Shenzhen. It is precisely because of the different cultural connotations and appeals behind each brand that each makes its own. Brands have their own vast space for free play and development. Shenzhen women's wear can finally achieve such impressive results today.