Fashion trends show that: high fashion is dying, luxury fashion is also ebbing, cheap, personality anti-fashion trend will sweep the world as a hurricane!
Last month, the London Spring-Summer Fashion Week ended quietly. This decline has been three or four years. Coincidentally, the Paris Haute Couture Press Conference two months ago was equally deserted. Givenchy, Versace, and Yves Saint Laurent withdrew. Japanese designer Mori Yoshihiro and Hermes Design Director also announced that they would not come again next year.
The pole will be reversed. Long-term pursuit of brand names, as if the high-income people crowded by luxury fashion seems to have awakened, turning to rationally accept the younger generation favored cheap fashion.
In fact, as early as a few years ago, the world's top brands such as Armani sniffed the anti-fashion trend, self-defeating the launch of second-tier brands, targeting young people who love fashion and cheaper markets. In March of this year, three of the world’s most expensive clothing brands were even more sophisticated, introducing cc fashion, which had a 1/10 price only in the first line.
In Chongqing, women in and out of the Pacific and Metropolis will now bargain at Women's Street, Chaotianmen and other places; women wearing Chanel and kenzo will have many fashion accessories from shops.
Urban women who love fashion and love to hate will no longer become "Moonlight People" for chasing famous brands. They don't have to worry about the equivalent of 1 square meter for a piece of fashion. They don't have to throw away clothing that only wears one season. Deeply guilty.
Europe and the United States against fashion, wear cheap goods
The world's top fashion week, once sought after by countless fashion men and women, has lost its former glory.
In mid-September, the London Spring and Summer Fashion Week 2005 opened. In the first row of the first new installment of the show, Stuart Rose, the chief executive of clothing retail giants Max & Spencer and chairman of the British Fashion Association, sat. Some media commented that Rose was going to make a gesture to prove that high-end fashion in the UK is still alive.
The evaluation of the media is based on the following: London Fashion Week has been declining for three to four years. Every year, not only does the show industry star who can not act as a vase, but also many local designers abandon the London Fashion Week, the new show show Decrease year by year.
Coincidentally, the Paris Haute Couture Press Conference two months ago was also deserted. Givenchy, Versace, Yves Saint Laurent, and Nina Riez all withdrew. At the same time, the Japanese designer Morihiro Mori and Hermes design director Jean Paul Gautier announced that they will no longer appear next year. Gautier laments: High fashion is dying!
In fact, as early as a few years ago, such top brands as Armani and other world's top brands have been able to smell the trend of anti-fashion, reduce the price of launching second-tier brands, aiming at the young people market where love fashion is cheap, and now they have tasted the sweetness. The prevalence of cheap anti-fashion has made many top designers have to serve the low-end market. Three of the world’s most expensive ready-to-wear brands, Michael Keks, Calvin Klein, and Oscar de Loretta, launched cc Fashion in March this year.
This dual c is not Chanel's double c, the full name is the carpoolcouture, which means that women take turns using the car, go hand in hand and buy the clothes, the price is similar to the ordinary brand, between 50 to 600 US dollars, is the first-line similar One-tenth or even less of the product price.
In London, UK, the most fashionable way to spend today is knowing that topshop (a young British clothing brand) is getting new products on the first day, lining up early and striving to be the first 250 customers to enjoy the offer, and then showing off to friends: Hey, I'm It cost 20 pounds, is it bad? !
After the Paris Fashion Week, the fashion editors looked at the boutique's costumes with envy, but invariably stopped in front of the zara or h&m store—because the goods here were cheap and stylish. If fashion editors were shy to pretend to be fashion before, they now confidently fight back: if the world is popular for bargains, why do we have to lose?
Many big-name stars have also practiced anti-fashion. The anti-fashion vanguard is born in the United Kingdom and now lives in Manhattan, Bey-Carnitt. She is active in excavating the fashion sense of old fashion goods, and thus became an icon of the fashion circle. She founded a book called Similar Goods, with the subtitle “Anti-fashion anecdotes,†summing up Taobao in the flea market into a lifestyle.
The film star Judy Lowe's girlfriend Sienna Miller is known as the "newly anti-fashion queen." This summer, she wore embroidered Turkish-style shirts or a stack of tight-fitting shirts. The wide, wide belts did not look like high-end goods, but they were filled with Star Weekly's layout because of their unique and unconventional style. The Vogue Bible Magazine, published in September, praised and advocated Miller's "new chaotic style" dress, and believed that second-hand stores and auction websites were expected to become the mainstream channels for clothing retail.
In the year when high-end fashion consumers spend their time worshipping designers, consumers would not hesitate to spend a fortune on owning a product and wait hard on the customer list. Today, this has become a symbol of corruption in Europe. People's appeal for brand identity began to doubt: Why did I spend a lot of money on these things? Because of that few letters?
When fashion falls in love with cheap
When people in Paris are shouting: "We refuse to remain big and noble", countless luxury groups begin to shout: "Go to China!"
As a result, in Shanghai, an old building window with a new decoration on the Bund, "armani" logo is very eye-catching and eye-catching; on Nanjing Road West, Louis Vuitton's huge bag of giant bags, wrapped in the Plaza 66 One whole wall.
When the followers of luxury brands persistently pay for expensive fashion, unlike those who stupidly go to Hong Kong to buy brand names, today's brand lovers are more willing to look at fashion magazines while passionately pursuing brand names. After the brand-name advertising, scouring one or two pieces of brand-name matching "a goods" --- want style style, who cares is not the original goods?
Women dare to wear cheap fashion so assertively, naturally by the celebrities around him. The beauty of singer Zhang Mi is somewhat mysterious, not only because of her unique shape, but also because of her keen fashion. "I always thought that it was the simplest fashion, the atmosphere, and the complexity. It was the most fashionable. Many of my evening outfits were designed by myself. Even if it was a finished product, I would tailor it to my own wishes and reflect my personal Dressing personality.†Dancer Yang Liping does not seem to buy high fashion accounts, a clothing and jewellery full of Yunnan characteristics: the big red embroidered each color block of the confrontation jacket, eye-catching with green long scarf; break the “red with green ugly The routine of crying is very unique; black embroidered sneakers reveal red hand-knitted socks... The beauty of her unique personality has become popular in the country with the “Yunnan Mapâ€.
Cheap fashion pioneer
1. Li Han Foreign Enterprise Manager
With excellent work ability, Li Han sat at the manager's position when he was 26 years old, earning more than 8,000 yuan a month and becoming the most dazzling "golden collar" in a circle of friends.
When I first entered the company, the monthly salary was only two or three thousand dollars and the expenses were very high. With tight hands, Li Han will always have to save a few months’ money to buy a set of treasures and even Chanel that will make every woman happy. "The big name is the big one. It's very comfortable to wear on your body.
Soon, Li Han's closet had a lot of designer clothes. "Every time I open the wardrobe, I will feel a lot of jealousy - so many world-famous brands, so many beautiful clothes, and some friends tell me to waste and corrupt. Oh, 'corrupt life' is really a great achievement!"
However, at the same time when these brand-name fashions satisfied her, they quickly brought her troubles. “Especially in Chongqing, the style of high-end garments has been updated very slowly, not only lagging behind Shanghai and Guangzhou, but also lagging behind other small brands in shopping malls.†Li Han’s brand-name fashion is often worn for too long, and he has to press the bottom of the box. "A set of branded skirts that cost more than 5,000 yuan last year was outdated this year. It was awkward to wear on the body and threw it with heartache. I really felt that I was committing crimes."
Therefore, Li Han began to try cheap and fashionable clothes in some specialty shops. She was pleasantly surprised to find that she was able to keep up with fashion, outdated, and disliked, and she did not feel distressed to throw or give away. "If you don't like it, throw it away and buy it cheaply anyway. Waste is not so shameful." This is Li Han's greatest pleasure after buying bargains.
2. Chen Yushan, a staff member of Chongqing
Tall and slim Chen Yu Shan is a passionate fashion brand chaser.
Chen Yushan's shopping status seems to be a bit excessive in the eyes of others: Every day after work, he never goes home immediately. He must go to Jiefangbei or Jiangbei and other small and medium-sized shops to stroll around and buy something more to be satisfied. Go home.
Of course, this is inseparable from her shopping ability. Chen Yushan relies on her parents’ home. “We don’t have to support a family and my wages are all for my own use.†Together with the good economic conditions at home, “when we are unable to make ends meet, we must look for support from our parents.†Therefore, Chen Yushan's monthly salary is not only used to go out to eat, but also enjoy shopping on the street.
Chen Yushan is a bit thin, suitable for casual style clothes. Buying casual clothes, Chen Yushan is keen on relatively expensive brands such as nike, adidas, and Ou Shili. She has thousands of clothes sold in her closet.
"However, I'm not blindly pursuing the brand," Chen Yushan explains: "My leg is too thin and I wear a short trumpet. I'm wearing a medium size and I must buy a suitable one to look good." So, on pants , Chen Yushan has its own unique shopping. Almost all jeans, casual pants, Chen Yushan are bought in foreign trade stores. “There are a lot of long and thin trousers in the foreign trade shop. It's the best for me. Wearing a cheap fashion that everyone can't see and admire is really better than buying a thousand pieces of Eurotime.â€
Global trend of fashion, personality, anti-fashion trend
Global trend of fashion, personality, anti-fashion trend
Expensive, cheap mix and match, personality and unique, elegant and inexpensive - global fashion shocked cheap wind!