The Marciano Brothers, who long for the American style, make "GUESS?" a timeless, fresh and fashionable brand.

Marciano Four Brothers

Different heroes in the fashion rivers and lakes have different backgrounds. There are "academic factions" who originate from Koban, and "grassroots factions" who go from the factories and even workshops to the public. They are all stories, and they can all make stories into a book. The book not only records the hardships of entrepreneurship, but also depicts the joy of harvest. In the fashion industry, family businesses hold an inestimable proportion. As the so-called “fighting brothers and brothers, playing in the father and son soldiers”, the brothers jointly develop their dreams together to interpret the legend and excitement in the fashion circle one after another. “GUESS?” is one of them.

GUESS? autobiography

Like most French people, the Marciano brothers (Georges, Maurice, and Paul Paul), who grew up in the south of France, are full of enthusiasm and boldness. They appreciate the unique freedom of the American West. Cowboy style. Thus, in 1971, the Marciano brothers emigrated to California, and they were adventurous and they began their fashion business in the United States.

The book tells us the truth that environment creates people. After several brothers arrived in this free paradise from southern France, the world was not as smooth as it was supposed to be. In the 1970s, clothing design did not have a general direction. People have considered denim jeans as an outdated material and no longer think it is a popular fever product. Its development prospects are worrying. The Marciano brothers are not affected by the environment. They believe that the classics should be long-lasting. The reason why the cowboys are outdated is that there is no distinctive design style. So, in 1981, they introduced a three-zipper style skinny jeans called “Marilyn jean” to prove their brand new concept. The jeans that were defined as work clothes became popular fashion, and the "GUESS?" brand was born. At that time, the retailers had considerable doubts about the product direction of “GUESS?”. The buyers agreed that the cowboy items were outdated, but the Marciano brothers believed in them. After a long period of negotiations, Bloomingdale Department Store finally agreed to sell two dozen "Monroe-style" cowboys, which was considered to be their help. As a result, as the Marciano brothers expected, the merchandise sold out immediately within a few hours. From then on, the road to expansion of this American brand full of French sentiment began. The "GUESS?", which has re-appropriated the new look of denim products, has become a representative of fashion brands that are not affected by time and are fresh and permanent.

"GUESS?" represents an adventurous, sexy and purely American style. It has always been committed to promoting consumers' leisure and unique lifestyle attitudes. "GUESS?" integrates the brand's purpose into the costume design and style. The spirit of curiosity, enthusiasm, and freedom is the "GUESS?" claim. Many people are really curious as to why the “GUESS?” brand must not be missed when it comes to the coherent combination of the symbolic “?” and “GUESS” letters. Because this represents the brand spirit of "GUESS?", as if to say: "Guess what kind of clothes we will give you?" This kind of questioning is indeed full of an original style of unknown adventure.