I had an icy date with Haagen-Dazs this mid-autumn

I had an icy date with Haagen-Dazs this mid-autumn

The Mid-Autumn Festival is approaching. This year's moon cake market, in addition to fight quality, fight prices, but also fight ideas - this year, what are the new moon cake creative ideas are moving consumers? Who is the mastermind of this new idea?

Because this year's Mid-Autumn Festival coincides with October 6th, which coincides with the “11th” Golden Week period, the festival atmosphere on this year's Mid-Autumn Festival is particularly strong. The moon cake market has already shown its characteristics of being earlier and warming up than in previous years. This newspaper looks at the business opportunities, and hereby launches special mooncake reports.

According to readers' feedback and market sales, this newspaper will judge a batch of mooncake creative kings and mooncake ideas king. The selection starts from the same day and ends at the eighth day of the eighth lunar month before the Mid-Autumn Festival. At that time, the mooncake creative king will make a grand appearance.

“We want to connect the most romantic ice cream with Chinese traditional Mid-Autumn culture,” said Guo Yu, General Manager of General Mills Public Affairs. In Shanghai, this docking has started from August 25.

The Hawaiian grass skirt girl brought moon cake ice cream flavored with Hawaiian nuts, and the dance was swaying. When the sun was shining on the bronze skin, the man would accidentally “get out” a pink rose... Haagen-Dazs, known as the Rolls Royce in ice cream, staged a unique “Mooncakes Ice Cream Show” with creative, pleasant and sweet foods at Shanghai Jiuguang Department Store.

The perfect marriage of French imported ice cream and Chinese culture

As a top ice cream brand, Haagen-Dazs creates and conveys a dream of living with the essence of “quality, creativity, and fashion” throughout the world. Since its birth in 1921, Haagen-Dazs has been actively fighting for the integration of ice cream into cultures around the world. Ms. Mona, Executive Chef of Haagen-Dazs China, told the “Daily Economic News”: “Haagen-Dazs is very aware of the food culture around the world and has inspired him, which makes Haagen-Dazs always creative.” Of course Haagen-Dazs is also an active promoter of Chinese and Western cultures. Since 1998, Haagen-Dazs has successfully blended top-quality ice cream with moon cakes.

Haagen-Dazs is a member of the General Mills in the United Kingdom. Guo Yu, general manager of General Mills, said: “In China, the Mid-Autumn Festival contains a thick traditional Chinese food culture. Mooncakes in the Mid-Autumn Festival are not only a food but also serve as a carrier for this culture, a symbol of reunion, and sustenance of thousands of people. The Chinese people have had a good desire for loved ones and family life for years.” Therefore, when Haagen Daz interprets this traditional Chinese food with ice cream extracted from the world’s top raw materials, it throws away the greasy taste of traditional mooncakes. The thrill of integrating into a stylish diet has undoubtedly brought the fusion of Chinese and Western food cultures to the top of the list. This is considered to be the perfect marriage between French imported ice cream and Chinese culture!

Handmade flowers highlight "fashion personalization"


This year, Haagen-Dazs has introduced four new moon cake ice cream gift boxes: Gold, Seven Stars, Full Concentration, and Exquisite Mind. According to Ms. Mona, executive chef of Haagen-Dazs China, compared with previous years, Haagen-Dazs moon cake ice cream has overcome technical difficulties and is more creative in terms of creativity. For example, the surface has been added with pure hand-made Western-style streamlined patterns. Breakthroughs in style have also been achieved, thus "breaking the tradition that mooncake ice cream has always only appeared on smooth surfaces." Since it is a manual operation, the pattern of each Haagen-Dazs moon cake ice cream is not the same. This will be the best interpretation of Haagen-Dazs's “fashion personalization” characteristics.

Among the four Haagen-Dazs moon cake ice creams, the most worth mentioning is the “Gold Respect” gift box. According to Guo Yu’s introduction, there are 9 flavors of ice cream in the “Golden Treasure” gift box, such as grape rum, cookie sweet milk, mango flavor, chocolate, Hawaiian nuts, coffee, red beans, vanilla, strawberry cheese cake, etc. Classic flavors from around the world, wrapped in mango snow--"like a moon in a moon cake," will "taste your taste buds once and make them feel rich and smooth."

Top three ice cream figures
In Haagen-Dazs, there are three figures that all employees are mindful of. That is, 100% (Import), 96 (Hours), and 2000 (Track Quality Inspection Process).

In order to ensure quality, Haagen-Dazs strictly follows the principle that all raw materials are 100% imported ice cream originating from Arras, France. Guo Yu explained: “The French Arras produces the best milk in the world, and the milk with milk body temperature must turn into ice cream within 96 hours and then send it to the rest of the world.” In addition, the basic recipe for Haagen-Dazs ice cream There are always four natural ingredients: skimmed milk, fresh cream, fresh egg yolk and sugar, butter, starch, food essences, emulsifiers, stabilizers, fruit syrups, thickeners and other materials commonly used by other brands cannot enter Hagenda at all. Sri Lanka's list of ingredients.

The pure taste of Haagen-Dazs in addition to the strict selection of high-quality natural raw materials, its strict top-level craftsmanship and production process also make Haagen-Dazs unique in terms of taste and quality. According to reports, the expansion rate of ice cream in general is 80% -100%, while the expansion rate of Haagen-Dazs ice cream is only 20% -40%. In order to ensure that every Haagen-Dazs ice cream is perfect, from the first step to the finished product, a total of more than 2000 quality inspections are required.

Beauty Chef Mona: Hagendas Creative I am responsible

Mona, with long waves and long hair, smiled so sweet that it immediately reminded Haagen-Dazs of a well-known affair - "Love her and ask her to eat Haagen-Dazs." This gentle woman who is dealing with Haagen-Dazs ice cream, which is regarded as love tokens and emotional witnesses by couples all over the world, has an unexpected title: the general manager of Haagen-Dazs China kitchen. It is this woman, not someone else, that “takes charge” and leads the tastes of Chinese couples.

On August 25, Executive Chef Mona of Haagen-Dazs China, during an exclusive interview with “Daily Economic News”, unveiled the mystery of Haagen-Dazs’s ice-cream production process for the first time and described the top ice cream in the world. The secret of being the chef in the world. “Here, I am mainly responsible for the development of new products and creative design of ice cream. I will introduce dozens of new varieties each year; I am also responsible for training the staff of Haagen-Dazs in 12 Chinese cities, and the practice of the new ice cream. Teach them.” Mona condensed his daily work into a simple sentence.

Mona's Chinese name is Li Hua. After completing the live production of Mooncake Ice Cream's creative ice-flavored expression, Mona smiled and sat defiantly on Hagendast's red couch, quietly admiring the models with the crowd. Scenario show. The nine models of the new Haagen-Dazs moon cake ice cream with different flavors and tastes in the hands of those models who have appeared in succession are in fact the result of Mona's unique creativity and trial and error.

If Mona does not say it, it is estimated that few outsiders will understand how much Mona and her team have done before the mooncake ice cream changes. How many technical difficulties need to be overcome—because of the melting nature of ice cream, the moon cake ice cream making process The difficulty is far greater than traditional mooncakes. Mona said: "In order to prevent ice cream from returning to ice after warming, which affects the taste, the entire ice cream filling process should be performed at a low temperature of -23 degrees Celsius to -26 degrees Celsius; and a bucket of 8000 grams of ice cream must be cut in 20 minutes. The process.” The low temperatures make “ice ice cream as hard as a stone” and many things become difficult. For example, the “stuffing stuffing” that is very simple for traditional moon cakes is much more complicated here—it is necessary to first “drill” a hole in the ice cream stuffing, and then put the mango snow pan into the hole. Seal it up. Due to the limited thickness of moon cakes, Mona tried for a long time to ensure that the mango snow was placed in a neutral position without destroying the essential taste of ice cream. In addition, it is not easy to “carve” three-dimensional and delicate patterns on moon cake ice cream, which will increase the difficulty of preservation and transportation. Mona came up with a method to manually decorate the moon cake surface. These ideas make Haagen-Dazs moon cake ice cream unique in its class.

In Mona's view, becoming the head chef of Haagen-Dazs China is a matter of course. Prior to Haagen-Dazs serving as the executive chef in China, Mona was responsible for West Point in a high-star hotel, and he also had a chef level.

When asked how long Mona had been working in Haagen-Dazs, she carefully thought about it and replied earnestly: "Five and a half years!" Mona was such a serious and meticulous woman, so she was creative. The ice cream and the moon cake ice cream are also unique. Not only do they have a sweet and melodious tone in terms of style, color, aroma, and taste, even the names are so carefully matched with the lover's mind.

Paper on "Ice"
Revealed four new moon cake ice cream Haagen-Dazs

Häagen-Dazs’s four moon cake ice cream gift boxes have been introduced this year. The newspaper took the lead in talking about "ice" and admired the unique charm of Haagen-Dazs moon cake ice cream in advance.

1, elegant and elegant "Gold respect" gift box (668 yuan / box): Handmade carefully crafted pattern, decorated with gold foil, the luxury of luxuriance and mooncake fashion integration as the ultimate courtesy. Capture eight classic ice cream flavors from around the world, such as Hawaiian nuts, cookie milk, etc., which are accompanied by wrapped mango snow bakes for a sublime taste experience. This product is limited sale, more honorable.

2. The "Seven Stars with the Moon" gift box (388 yuan/box) resembling star-shaped arches and moonlights, such as respecting pets, is a unique and elegant model with vivid moon cake appeal. Seven of them contain imported herbs, strawberries, and chocolate. The oval mini moon cake of ice cream surrounds the Hawaiian berry ice cream moon cake with mango sorbet. The oval-shaped luxury gift box expresses the respect for the Mid-Autumn Festival from the inside out, elegant and refined.

3, the warmth of silk, elegant and noble, "full of heart" gift box (298 yuan / box): elegant and elegant six moon cake ice cream sitting on a gorgeous ceremony, with a tempting vanilla, strawberry, chocolate ice cream for filling , wrapped in dark chocolate, white chocolate, milk chocolate crispy. Layers of elegant taste, a blessing of perfection in my heart.

4, Qingfengjingjing, fresh and delicious "Ling Lingxin Yi" gift box (198 yuan / box): Delicate exquisite four moon cake ice cream embedded in the exquisite gift box, taste classic imported vanilla and strawberry ice cream, wrapped in rich crisp black chocolate Box of white chocolate. Exquisiteness is smart, embellished with a courtesy, clearing the moon.

Haagen-Dazs Hawaiian Nutty Ice Cream: Sweet Hawaiian Nuts Rolled Smooth and Pure Ice Cream, Sweet Romantic Haagen-Dazs Vanilla Flavored Ice Cream: Madagascar vanilla aroma, blends in the mouth and dissolves into the heart.