Louis Vuitton: Turning "Flower" into "Printing Machine"

Louis Vuitton: Turning "Flower" into "Printing Machine"

LVMH Group boss Bernard Arnault is often called "the God of LVMH" and Yves Carcelle, Louis Vuitton's global president, is called "the Crown Prince of the Vuitton Empire", although he only claims to be "Mr. Box" because he drags LV every day. The box is trapeze. This middle-aged man, who had been in charge of the Vuitton brand for 17 years, often sat at his desk before dawn, and he turned the Monogram small flowers that had been shining for more than 100 years into the most magical printing press in history.

At the opening of Bangkok's Louis Vuitton store, the "prince" relentlessly scolded a French government official carrying a fake LV bag. When the Chengdu store opened at the beginning of the month, he took photographs between small flowers that covered the wall. Although he was an important figure, gentlemen and smiles could be standard editions. However, looking at Chengdu, the Americans are delighted to take advantage of the big bag to go out, his eyes finally showed a "luxury imperial crown prince" should have the joy.

I really want Mr. Louis Vuitton to travel time and space, let him see our achievements today!

Make Monogram magical

In 1987, Bernard Arnault, later known as "Fashion's No. 1 Sniper," bought a large number of shares of Louis Vuitton at a low price. The general manager who managed to find the Vuitton brand in his eyes was the YvesCarcelle who had been immersed in the consumer goods industry for more than 20 years.

Louis Vuitton has a prominent history, and the meaning of those magical little flowers may be more significant to the Queen of Napoleon III than the French emperor. At the end of the 1980s, it was still exquisitely crafted and expensive, but in terms of style, maybe your mom would like it more than you. "At that time, 80%-90% of our sales were Monogram products."

In 1989, after Mr. Carcelle took office, he focused on the development of a large number of gorgeous new products, and at the same time committed to creating a vital influence on the brand. At the 150th anniversary, the two giants' boxes that were packaged at the headquarters of the Champs-Elysees were scrambled with huge photos by all the media around the world. When the 2003 spokesperson Jennifer Lopez broke up with Ben Affleck, the paparazzi caught her in every street and she always took a LV.

In the past 17 years, this once purely profitable brand of luggage has grown at an alarming rate every year. It has become the most profitable luxury brand in the world. Especially since Marc Jacobs joined in 1997, the share price has risen steadily, reaching a maximum of 100%. The euro, Mr. Carcelle's mastermind, turned the Monogram little flowers into a printing press. So on the question of “If you have the opportunity to be the God of the day, what is your most wanted thing”, he smiles and says: “We really want Mr. Louis Vuitton to travel through time and space, let him see for ourselves today’s achievement!"

Whoever first seriously brings good things to China will be the winner of luxury goods!

When the Chinese still wear blue blouses shop

Another of Mr. Carcelle's powerful skills is his success in the Asian market. In particular, Europeans who have experienced more than a century of luxury education are now able to afford most luxury goods, leading to a sense of “luxury fever” in the 21st century. . When Mumbai was sold in India, a female journalist almost flashed tears and said to Mr. Carcelle: “You can make ordinary Indians also become princes...” because usually only Wang Gongxian is eligible to fly to Paris to buy one. Small flowers bag. When the Tokyo store opened in 2002, more than 1,000 Japanese people had a row for two days and two nights at the door. Some even took their sleeping bags and food. The Taipei store opened that day, in order to celebrate the opening of the limited sale of iPod exclusive leather case, a price of more than 10,000 yuan, enough to buy a few iPod, but still like a clearance sale, the same day all short-selling.

As early as 1990-1991, Mr. Carcelle came to China many times to see the market. At that time, Sino-French diplomacy was slowly recovering from the low point. “At that time, politicians and diplomats were very active.” Affected by this, when fashionistas meet people, they will say “Go to China,” even the first generation. Supermodel Linda Ivangolinsta was also pulled into Beijing at that time, and photographed the famous fashion photograph among a group of old-fashioned old men.

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