The Chinese leading underwear brand Aimu, who has just launched an upsurge of underwear culture in Shenzhen, staged a visual feast of “Amour and Beauty in China” high-end oriental underwear culture in Guangzhou from June 18th to 21st.

In the iconic booth of this event, black velvet encrusted with crystal diamonds exudes a noble and mysterious atmosphere. The more than 10 pieces of art underwear produced by Ai took off in a dazzling brilliance, stimulating the discerning eyes of the Guangzhou people.

Guangzhou is the 5th city reached by “Amour and Beauty in China”. Everywhere it goes, people have experienced and advanced the advanced experience and understanding of oriental underwear culture and art world. In Guangdong, such a business must compete for "love" to play a good cultural card performance, its brand marketing effect has also been fully played.

The close exchanges touched Guangzhou people

Beijing Aimer believes that although Guangzhou and Shenzhen are in the same province, the cultural characteristics of the two cities are quite different. If Shenzhen is an immigration city that has gathered blood from all parts of the country, then Guangzhou is an authentic Cantonese city—the metropolis where the people of Guangdong lived for generations. Therefore, Cantonese's fashion features are casual and casual. However, people in Guangzhou are also deeply influenced by fashion trends in Hong Kong and the world. Therefore, in their understanding of fashion, leisure can not be relaxed but casual. In particular, the younger generation of Guangzhou people have a relatively deep understanding of underwear culture and are also focusing on the choice of underwear brand and quality.

Moreover, the climate characteristics of the area around Guangdong have led locals to focus on color matching in the selection of clothing. They prefer bright and colorful exteriors. It can be said that people who seem casually dressed in Guangzhou are very meticulous about their internal details. This is an integral part of the underwear culture. The cultural resonance of “Amour and Beautiful China Tour” in Guangzhou should be a microcosm of Guangzhou’s understanding of lingerie culture. This cultural resonance can be quickly reflected in the actual actions of the people in Guangzhou, and the desire for purchase and closeness to the brand are rapidly growing. Through this close-range, vivid underwear cultural exchanges and exchanges, Guangzhou people have updated and deeper understanding of Chinese underwear brand.

Professional model team display brand cultural connotation

"Love Beauty Star" not only appeared as the first Chinese underwear model at the opening ceremony of the event, but also interpreted the dynamic beauty of loving underwear to give people an elegant and quiet appearance. Beauty with the United States clothing, in the eyes of the people of Guangzhou is a very attractive scenery.

In fact, long ago, Aimee chairman Zhang Rongming had already felt that China's underwear industry had many obstacles due to the lack of professional underwear models. The creation of the best professional underwear model team is the wish of many years of love. Especially when Ai Mu incorporates the profound connotation of Eastern cultural elements into the essence of brand culture and spreads the cultural heritage of Chinese underwear to the world, it also needs a cultural ambassador with Eastern face and Oriental female beauty and affinity as a spokesperson for the Ai Mu brand culture. .

After being screened, Aimei finally selected the best-qualified five-man combination out of hundreds of professional models. Five leading Chinese underwear brands based on China's professional underwear model tailored to the star team, as the love brand culture ambassador, along with love all the way to the beautiful China line. Every place, they will interact with consumers with a healthy, sunny image and a friendly, natural smile. No matter whether they are external temperament or inner quality, they can interpret the artistic beauty of devotion to the elegance and luxury of lingerie, and at the same time, they will This art has become welcoming and lively, so that more consumers can understand and accept it.

From the perspective of the underwear market, when this beautiful team follows the amour into the top shopping malls in each city, the powerful star effect created by the brand is the most effective way to drive the lingerie consumer market. It is reported that while the five models spread underwear culture and love the brand culture, they will also attend the important cultural and commercial activities of shopping malls and other sales outlets, which will bring people into the true star era of the underwear industry.

Marketing in class

In fact, any of the cultural promotion campaigns that Adoren has done skillfully creates a variety of lingerie knowledge classes for consumers. Today, a generation of consumers who grew up with love has long been a large and mature group of adoring intellectuals. They not only understand the cultural tastes admired by admiration, they also understand how the inner beauty is shaped and expressed through the knowledge of intimate underwear.

The “Amour-Beautiful China Tour” that lasts for one year and radiates across the country is a great opportunity. When China's unprecedented "underwear art visual experience" set off a frenzy of underwear culture, it must be the most urgent time for people to seek knowledge of underwear. In addition, the radiating effect of 20 cities across the country has spread the influence of underwear knowledge to the surrounding cities and towns with 20 cities as the core.

In order to attract more people's interest in lingerie knowledge learning, love often changes the way you teach. In response to the long-term activities of the entire event and the characteristics of many cities involved, this time, in cooperation with Sina.com, the video series “Amour Beauty Classroom” was broadcast in a 5-minute episode. Beautiful Class will follow the pace of “Amour and Beauty in China” to teach general consumers around the country on the wear, choice, maintenance and purchase of lingerie, as well as health topics such as women’s breast care, so that consumers can have more professional underwear. Maintenance, purchase, and other professional knowledge and identification capabilities.

China's underwear leading brand uses the convenience of the Internet, combined with underwear professional, cultural and fashion interpretation methods, and consumers have the most effective interaction, love also set off the most extensive and deepest underwear knowledge education in China's underwear industry history. activity.

Love Engineering Spreads Underwear Culture

With the advent of “Amour and Beauty in China”, Amour’s love hope project has entered the field of Chinese underwear, involving the most extensive and longest-lasting large-scale donation stage.

In a year's time, Love and the Beijing Women’s Federation held hands, assisted by 20 women’s federations of cities, along with beautiful China to every city, will select 10 talents in the province where the city is located. The girls who live in schools with special hardships provide them with a certain amount of educational expenses each year.

In fact, with the gradual maturity of the brand era in China's apparel industry, brand culture or apparel culture has become almost a problem that cannot be desired by business operators, but it is not necessarily successful for everyone. In fact, in the final analysis, the reason for their unsuccessfulness is because they did not use intentions to understand the meaning of interpretation culture. Because culture contains so many things, but there is also something that cannot be lacking at any time. This is emotion. .

Modern Fashion and Chinese Culture

Looking at the current underwear market, although on the surface it appears that the competition is fierce, it is still at a relatively backward competitive level. The characteristics of competition are manifested in low-level marketing methods. Product homogeneity is serious (especially for small and medium-sized brands). Backward brand marketing and planning methods are the main reasons leading to the unobstructed foreign brands in the Chinese market. “Amour and Beauty China” is actually a lingerie show. While it is excellent in product quality, it injects culture into its brand and becomes its main weapon for entering the market. In recent years, China’s underwear market has sales of over 50 billion yuan. Despite the huge market space, there are not many strong brands in the domestic underwear market. Many are still at low-level marketing methods, and product homogenization is serious (especially small and medium-sized Brand). The low-level competition in the underwear market will make the brands that will ultimately win, those brands that value brand building and marketing planning.

With the deepening of market competition, various merchants have been paying more and more attention to brand building. For example, “Amour-Beautiful China Travel” through cultural marketing, launched a rapid breakthrough in underwear show, which shows the growth potential of the market. Zhang Rongming believes that a good brand is actually a collection of culture, ideas, and styles. Underwear products themselves spread a beautiful clothing culture.