—SIUF visited He Bingxiang, President of Guangdong Aolihu Underwear Group Co., Ltd.

Ollie is a myth in Yanbu. The founder of the company, Mr. He Bingxiang, known as “Unique underwear”, is one of the few male bra designers in China. He Bingxiang has a unique understanding of the United States. He looks at women's underwear from the point of view of men and often has a pen to design. The designed products are very popular in the market. Aoli's products have been recognized by the market. Aoli's products have been selected as the top 10 lingerie brands in China and rely on good product quality reputation to gradually gain a foothold in the market. Become one of the leading brands.

At the grand opening of the 8th Shenzhen International Brand Underwear Expo (SIUF) in 2013, the SIUF organizing committee interviewed He Bingxiang, president and artistic director of Aolihu Lingerie Group, to see how he steered the industry giant Ao Lijun and took the wind and waves. Continued glory!

Reporter: Nanhai Yanbu is the birthplace of China's underwear brand. Aoliqi is the leading brand of Yanbu in the South China Sea. What kind of brand characteristics does Aolin have?

He Bingxiang: The main characteristics of Aoliqi's brand are firstly reflected in product items, and the company's product range is complete. Covering bras, underpants, body sculpting clothing, thermal underwear, pajamas, home wear, swimwear and many other fields, it can fully meet the needs of one-stop multi-products and one-stop shopping for consumers. In the past few years, the company has continuously invested in new production lines, extended its product line, and diversified its development, introducing several new brands, such as the high-end body-sculpting underwear brand Meizhi Ting, the youth-fashionable underwear brand crystal secret, and the network brand Rabbit Barbie. The home clothing brand Shi Ya, etc., will launch at least two more brands for different consumer groups in the near future, such as men's casual brands and children's wear brands, and product items will be more three-dimensional.

In terms of quality control, the source controls and prosecutions are conducted at various levels. The Group chose to cooperate with world-class suppliers on the raw materials and technology level to ensure high quality standards in quality, fashion, health and comfort. The introduction of foreign advanced 3D human data scanning and mapping instruments to collect Chinese ergonomics data of different ages provides scientific basis for product development with more mechanics and fabric structure. Invested a million yuan, the first in the industry to set up the "Aoli good quality testing laboratory", raw materials before the warehouse to carry out all kinds of physical and chemical testing, strict control from the source. The Group's rigorous nature provides Chinese women with more comfortable and healthy products, and has been invited to become one of the companies in the formulation and revision of Chinese bras and body suits.

In terms of productivity protection, the Group has four major production bases under its jurisdiction. The group has four major production bases under its jurisdiction. It has the “Olympic Yellow Jade Underwear Industrial Park,” which is called “one of the largest underwear production bases in Asia”, the first branch of Yanbu, the second branch in Guangxi, and the third in Hexi. The plant provides strong production capacity for terminal sales.

Reporter: The 8th Shenzhen International Brand Lingerie Exhibition, what kind of image Ao Li will debut, will give consumers and industry people what kind of new ideas.

He Bingxiang: At this lingerie exhibition, Aolilan has expanded its booth area and cultural area compared to last year. Among them, the booth area is nearly 300 square meters, which is about twice the area of ​​the previous exhibition. Booth design will be presented in the image of the group. Because the group's brand is also more, there is a new idea in marketing this year. It is to integrate multi-brand and multi-brand resources, and to put forward “multi-stores and strong-big-stores”. "The strategy is that the exhibition will be based on the image of youth fashion lingerie brand "Crystal Secret" and the stylish and healthy Aolikan brand portfolio.