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The gift industry concentrated assault "created in China"
From October 21st to 24th, the 18th China (Shenzhen) International Toys and Gifts Fair took place at the Shenzhen Convention and Exhibition Center. Spanning over 100,000 square meters, the fair featured a wide range of pavilions showcasing products from various sectors including textiles, home appliances, and other light industries. Nearly 3,000 companies participated, bringing with them a variety of first-time launches that reflected the latest trends in the gift industry.
This year’s event served as a key opportunity for companies to capture the end-of-year gift market while emphasizing the importance of independent innovation. As the largest gift exhibition in the country, the Shenzhen Autumn Gift Show acts as a platform for cross-year fashion trends, offering a glimpse into what's coming next in the world of gifts. While many new products are making their debut, the industry still faces challenges, particularly the long-standing issue of "three non-existences"—lack of technological innovation, limited product design capabilities, and no independent intellectual property brands.
However, the influence of this year’s Shanghai World Expo has driven many domestic gift companies to invest more in research, development, and design. The licensed products from the World Expo covered 29 categories, with over 16,000 items on display. In response to economic challenges, these companies have not only explored emerging markets both domestically and internationally but also placed greater emphasis on building strong, independent brands.
The post-World Expo effect is expected to continue inspiring the industry to push for more breakthroughs. Over the years, the focus on independent innovation in the gift sector has grown significantly. The Shenzhen Gifts Exhibition, with its extensive experience, leverages resource integration to offer enhanced services in areas such as channel development, brand exposure, and design innovation. This encourages exhibitors to strengthen their creative efforts and expand their brand presence.
Intellectual property protection has become a central topic at this year’s fair. Many new products are now backed by stronger IP safeguards, addressing two major weaknesses in China’s transition from manufacturing to innovation. To achieve the “Made in China†transformation, it’s essential to master production technologies and materials, which will ultimately help build strong, independent brands and a more valuable soft system.
At this year’s event, numerous exhibitors showcased their latest designs. For example, Tiancai Hexuan introduced products inspired by the Millennium Baoyu, while Universiade UU combined mosaics, indented glazes, and cloisonné enamels to create a stylish and culturally rich item. Wanhua Electronics unveiled the world’s first Bluetooth Super Disk PowerDisk MP3 metal watch, which won the ICT Boutique Invention Award and was even associated with the Shenzhou VI space mission. Bahong Electronics blended traditional Chinese ceramics with modern small appliances, creating a unique ceramic soy milk machine.
To encourage independent innovation, the organizers implemented strict IP protection measures, including company qualification checks and refusing to allow suspected infringing products. This helped boost the enthusiasm of exhibitors to launch original and innovative items. On-site, an IP protection office was set up with a full-time lawyer to assist in resolving any disputes.
Additionally, the fair included events such as the gift fashion trends conference, industry awards, and free viewing access to the Pearl River Delta region. Over the four-day event, it is expected to attract around 120,000 buyers from across the globe, all eager to explore the latest innovations and styles in the gift industry.