Many people see the word "fast fashion" think of the internationally renowned ZARA clothing brand . According to the latest news from Bloomberg, Indarax Group, the parent company of Zara, has signed a leaseback agreement with buyers to sell a total of 16 stores in Spain and Portugal. The total transaction amount is expected to reach 472 million U.S. dollars. According to Inditex Q3 2017 Q3, net sales of the group reached 17.96 billion euros, an increase of 10% for the first nine months ended October 31, while shares of Inditex subsidiary Zara fell 4.5%. The news caused widespread concern in the industry, have speculated that fast fashion is facing a serious challenge to the physical store saturation, there are analysts think Inditex Group in order to expand e-commerce business to do so. In the fast-fashion clothing industry online and offline competition is fierce, Heilongjiang Province, fast-fashion women's brand THOUSAN CITY was able to open more than 50 stores in a province monopoly. Mr. Xu Zhaojun, the founder of this brand, introduced at a company conference in Harbin in recent December. They plan to open more than 100 monopoly stores from more than 50 monopoly physical stores in 2018 to three or four lines in Heilongjiang Province Of course, the cities will also open their stores in some second tier cities with a trend of better growth. Mr. Xu Zhaojun, the founder of this brand, said: We are not the same as other fast-fashion ladies' brand shops. We mainly manage fast-fashion women's wear in third-tier and fourth-tier cities and avoid fierce competition in the saturated market. Third- and fourth-tier cities in the fast-fashion women's consumer groups because of online shopping courier for a long time, try clothing as physical convenience, so less online shopping, so that we quickly enter the profit model and then quickly open a new store cycle. From the fast fashion product structure, the current other fast fashion brand women either the buyer or store collection model is the original design and production model, both models have their own "shortcomings." Simple buyers set the store model to ensure that the fashion speed but no original so there is no continuation of the brand style, so that customers are not easy to buy the next store. The purely original design and production mode, easy to renew the brand style but it is difficult to guarantee the new speed, easy to miss new explosions. We have chosen to design a whole new model by analyzing other women's brands. Buyers will collect the current fashion blast new products, analysis of those due to the long production cycle, not suitable for their own fashion explosion models we will purchase in small quantities, this part of the goods accounted for about 30%. The other 70% of the goods are divided into imitation design and original design, these two design methods do not have a fixed proportion. First of all, our brand designers imitate the design innovation by analyzing the data of the customer's fitting and buying activities collected by each store and combining with the popular new products of the major high-end brands of the season. Second, when we find that market trends in design and purchasing are likely to be popular in new directions, we brand designers and buyers who originally designed and produced new styles to cater to our customers. We can only use the new design from the shop for 2 to 3 weeks, each garment due to the small number of production and real-time transfer of goods through the store without inventory, can be inexpensive to customers sought after. Mr. Xu Zhaogun said that we have been operating a single-store buyer model in Harajuku Spring Shopping Plaza in 2006 and have rapidly developed into more than 50 physical stores in recent years. The most prominent feature of our fast fashion brand is that: Gathering public but distinctive Art is enjoyment, the most charming of all enjoyments. We have never seen the scenery through the eyes of others, just like we cannot peek into each other's souls. Designer Glasses,Womens Designer Glasses,Mens Designer Glasses,Designer Eyeglass,Designer Eyewear Belieye (Jiangsu) Co.,LTD , https://www.believeglasses.com
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