The AliExpress announcement pointed out that the conditions for sellers to apply to join the brand attribute area of ​​the wig industry are that the monthly single-store transaction amount is stable at more than 200,000 US dollars in the past three months. The approval of the single store transaction amount will be pushed forward for 3 months from the application month. For example, if the application is submitted in December, the data of September, October and November will be referred to.

Sellers who want to apply for entry into the wig industry brand property area store must achieve an overall favorable rate (nearly 180 days of favorable rate) of more than 95%. In addition, the seller must also have a business and industrial brand registration application acceptance notice and pay a consumer deposit of 30,000 yuan.

In terms of product requirements, AliExpress emphasizes the quality of wig products. Shops that require brands must ensure that human hair products are 100% real hair products and sign a penalty of three online agreements.

It is reported that AliExpress will select the best ones from the shops that meet the requirements according to the monthly transaction amount, and take the first batch of seven. For the case of a single store monthly transaction volume of less than 200,000 US dollars in the past 3 months, the bottom line is 50,000 US dollars per month, and the stores below 50,000 US dollars are not considered to enter the brand property area. The average monthly growth rate of the transaction volume in the past three months is required to rank among the top 3 in the 50,000-200,000 stores, and the overall favorable rate is over 95%. Among the above-mentioned growth stores, the first ones were selected.

In the first batch of AliExpress wig industry brand attribute area, a total of 10 were selected. The next batch of update time will be at the end of February 2014. Qualified members in the brand attribute area will still participate in the selection criteria, and those who do not meet will be eliminated.

In small cross-border online transactions, China's wig exports are the dominant products in the international market. According to AliExpress data, from 2012 to 2013, the total daily turnover of AliExpress wigs increased by 10 times. By March 2014, the total daily turnover of platform wig-related products is expected to increase by 8 times. Therefore, AliExpress will strengthen the management of the wig industry brand property area stores, improve the entry requirements, or will take an important step for the regulation of wigs.