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The fast fashion business model adopted by Noci is the current trend of the global apparel consumer industry, and it is also an inevitable trend for the future development of the mainland apparel industry. Nochig was able to whip early and his performance was a natural one.
During the track record period, the company's performance improved steadily. The average annual compound growth rate of revenue from 2010 to 2012 was 33.3%, and the growth rate of net profit was the same, reaching 33.7%. This shows that while the sales network of Norwich continues to expand, In terms of operational management, sales promotion, and even cost control, all of them have very good discipline, so that the gross profit margin has maintained a steady increase, and has maintained a relatively strong, resilience during the slowdown of the apparel market in the Mainland in the past three years. Superior one. This is also one of the highlights of Noch’s strong attraction to investors.
In fact, many clothing companies in the Mainland have implemented the business model of transforming from large wholesale to fast fashion. However, in the past few years, there have been fewer people who can implement it. The reason is that the establishment of the SPA fast fashion brand retail model is absolutely not a business day. Basically, when it comes to the transformation of the entire operation and management, how many managements can adapt to this model and implement it effectively, and use the information management system as support and analysis to make the business flourish? The Hong Kong stocks that we have seen so far have almost nothing. As a result, Nuoqi is even more valuable. With the increase in financial strength after the listing, the advantages are more obvious and the valuation can be further improved.
Incidentally, Nuochi has established a huge customer membership plan, accumulating more than 1 million registered members. As of October 31, 2013, there are 438 retail outlets, including 225 direct retail outlets and 213 franchised retail outlets. Nowch has planned to expand a wider network of retail outlets throughout the country and continue to develop the next three or four-tier cities for the development of urbanization. It is determined to grasp the opportunities for the rapid growth of the men's casual fashion market in the Mainland. Nochi’s products are competitively priced, coupled with a huge customer membership contribution of over 0%, and a stable source of income, which provides great momentum for continued expansion in the future.
Fast Fashion Menswear Men's Apparel Performance Accelerated
On January 2nd, the famous stock analyst Gao Fei published a column in the "Ta Kung Pao" titled "Noki's Resilience and Superiority" as a column to promote Nochi:
In recent years, Hong Kong stocks have tended to speculate on consumer stocks for a simple reason. Christmas and New Year are both major consumer festivals. Coupled with the ideal consumption data for 2013, the trend can be reduced. The retail customers hope to issue a new year's wealth at the beginning of the year and they can also subscribe for the new shares of Noki (01353), the consumer stocks that are currently offering shares.