Boudoir underwear sing "Mishina" good show new products, quality, build brand

With the change of consumers' consumption patterns, China's industry has also taken a diversified development. The traditional business model of the old enterprises is no longer suitable for the current market and the reform is imminent. Gui secret underwear as a local lingerie brand in the "veteran", first proposed the slogan "new growth, improve quality, build brand", in order to develop new products for the underwear direction to strengthen quality control efforts as a means to improve product quality, native started Brand reform first shot, leading the local underwear brand embarked on a journey of reform.

闺秘

"France's century-old top apparel brands are using innovative attitude to inherit the brand, our ten-year local brands should keep up with consumer demand, adjust their products and business models." In the boudoir underwear new conference, boudoir underwear official said, boudoir underwear since its inception, always adhere to the "best underwear for the most beautiful woman," the brand concept, and actively develop new underwear products, will provide consumers with quality products As their own responsibility, in the future, Linyi underwear will continue to take the road of innovation, and will invest more money on new product development. Synchronization, the boudoir underwear will also regularly arrange for designers to Paris and other fashion cities to learn, collect the current fashion elements, the use of boudoir underwear product design, trying to give consumers more and better products.

闺秘内衣唱“三品”好戏 增新品、提品质、建品牌

In the eyes of many people, the quality of local brand products compared with foreign brands is a certain gap, which is why China's few well-known brands. In order to further enhance the quality of underwear products, to reverse the national bias of the local underwear brand, the boudoir underwear company in the product manufacturing to the factory process, the establishment of dozens of quality inspection points, underwear products of each subtle place to double-check to ensure the quality No problem before leaving the factory. Under the strict control of the boudoir underwear business, each one is displayed in the boudoir underwear boudoir underwear boutique can be described as underwear boutique, there is no possibility of defective products appear.

闺秘内衣唱“三品”好戏 增新品、提品质、建品牌

Lingerie underwear is not only work hard on the product, brand building is also no reason to relax. In April 2016, Gui Lin underwear officially signed an endorsement contract with internationally renowned movie star Chen Derong, with the old goddess together to build the Chinese underwear brand, to narrow the distance between the general public and the boudoir underwear, but also for the boudoir Secret underwear to enter the international underwear market has laid a solid foundation.

By adding new products, quality improvement, brand building, Gui Lin underwear has successfully changed the established image of local brands in consumers' hearts and won the praise of consumers with excellent products and visible wearing effects. Recognition of the market has become a leader in the mainland underwear industry.

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