At this year's CHIC exhibition, the cultural blending between China and the West is gradually approaching, and the rich exotic atmosphere makes people dizzying. As the seven wolves leading brands of Chinese casual wear, the introduction of nearly 1,000 square meters of life hall stores, the interpretation of international classic fashion to the extreme, become the most classic of this exhibition a touch of bright color.

The reporter just walked into the Seven Wolf Living Hall, where a distinct exoticism came. Along the hall corridor, a red telephone booth, a wrought-iron street lamp, and a bench-back bench...are good street scenes. In the atrium, the warmth and sense of belonging of the leisure area can not help but stop. There are six series of products ranging from men's wear, women's wear to children's wear, fashionally displayed in the Atrium. It expresses exactly the characteristics of Seven Wolves Living Hall to create a spacious, comfortable and unique “one-stop” shopping platform for consumers. The Septwolves Living Hall conveys the international pursuit of life through its distinctive design and strong humanistic concept.

[grasping the spirit of the times]

In the minds of Zhou Shaoxiong, the chairman of Septwolves, seven wolves represent the spirit of the time. Internationalization is the expression of the brand's spirit of leading the era. Zhou Shaoxiong said that this is an era that "breaks through the boundaries of the country and accelerates the integration of culture." Absorb and adapt to the classic culture of exotic countries to adapt to the new taste of Chinese culture. Inheritance of Chinese traditional culture and adaptation to the international integration of innovation, leading the road of internationalization of Chinese brands. Fusion, innovation, and rise are key words in this era, and they are also manifestations of the spirit of the times.

To see that, the seven wolves have a profound understanding of the cultural characteristics of the times and the characteristics of the times.

The culture has built up the brand connotation of seven wolves, and the spirit leads the brand height of seven wolves. Zhou Shaoxiong told reporters that on the basis of inheriting and integrating classic cultures, the seven wolves form a “classic, stylish, and high-quality” spiritual connotation, allowing people to think of the lifestyle they are pursuing. Each series of seven wolves brand shows different styles of cultural forms and life pursuits, but unified in the "classic, stylish, high quality" spirit.
Zhou Shaoxiong said that the seven wolves represent the spirit of the times and lead the pursuit of life. At the same time, they also hope to inspire the self-fulfillment of the values ​​of life and create an atmosphere of social values ​​that is positive, aggressive, and perfect. This is the embodiment of Seven Wolf's brand value proposition.

[New Culture Movement Breaks Out]

The reporter learned that in 2008, seven wolves formally introduced the corporate constitution and clearly defined the corporate culture hub that conforms to the spirit of the times. All seven wolf were focused on the corporate mission of “using classic fashion to inspire the brand to inspire life”. In Zhou Shaoxiong's view, seven wolves started a new culture movement. This campaign will fully unify corporate value judgments and consolidate the management foundation of the company.

It is understood that on the basis of the steady growth of the Seven Wolves in 2008, and in the overall advancement of the New Culture Movement, in September, Seven Wolves will continue to enhance the brand connotation, and use cultural and management power to drive marketing forces, through the unique "living hall". Marketing carriers, multi-format terminal portfolio, fashion-rich apparel products, and deep brand culture connotation, continue to encourage consumers to pursue a positive attitude towards life, and jointly create a high-quality fashion life with seven wolves traits. This indicates that the seven wolves have always strengthened the management and upgrade of internal control. The future development will be triggered from the inside out, which is a new round of internal sustainable growth promoted by the foundation of corporate culture and management.