"In Beijing", there is no doubt that this is a topic that every brand can't circumvent when choosing a store, but this simple fluent phrase, the famous international fashion retailer H & M Hennes & Mauritz AB (H&M) Say exactly two years. Since the opening of the Shanghai store in April 2007 and successfully announced its landing in mainland China, H&M has successively opened 14 stores in China, but it was not until April 2009 that Beijing finally enjoyed the cheap fashion it brought, and H&M chief Executive Director Rolf Eriksen's comments revealed the common inner monologue of the guests and the guests: Beijing, we have finally arrived!

Beijingers who have seen the Olympic scene with their own eyes, what scenes can make it move? With the international big names competing against each other in Beijing, what brands dare to say that they are enough to look forward to? The answer was finally unveiled on the evening of April 22, 2009. The international fashion retailer H&M Hennes & Mauritz AB (H&M) finally unveiled the first store in the Beijing area. What's even more amazing is that this concept store has exclusively launched MatthewWilliamson for H&M in North China. Spring exclusive series, and on the opening day of the store opening.

H&M's first store in Beijing is located in Qianmen Street, an emerging commercial district with rich cultural charm. It is only a stone's throw away from Tiananmen Square. On the evening of April 22, a guest party on the eve of the opening night was held at the new store. Stars Zheng Yuanchang, Zhang Yuxi, Xiong Zilin, Li Ai, Zhang Xiaochen, An Youqi, Ming Yujun, Zhang Liang, designer Yan Gang, stylist Li Dongtian, general manager of H&M China LexKeijser, Design Director Ann-Sofie Johansson and Investment Relations Director Nils Vinge, government officials, media and fashion people have arrived to celebrate the opening of H&M Beijing. The first appearance of the first store left a deep impression on the guests, and the stars and fashionistas dressed in H&M's various colors all decorated the night.

“I am proud to announce: Beijing, we are finally here!” said Rolf Eriksen, CEO of H&M. “I hope our customers will benefit from the fashion and quality that we offer at the best prices.” 2007 H&M success After landing in China, the first store opened in Shanghai in April 2007. So far, there are 14 stores in China. Today, the time has come for Beijing to finally arrive.

The highlight of H&M's fashion this season is the designer series Matthew Williamson for H&M, which was launched on April 23, to showcase his exclusive world. The women's collection is a collection of Matthew Williamson's past designs and represents his new T stage in brilliant colors. In May, the second part of the exquisite summer collection will be on sale at H&M's 1600 stores worldwide, which includes the essential holiday items he created for H&M. From now on, the fashion crowd in Beijing can finally talk about H&M in a big way because it has finally come! 2009-05-21 Issue 336