Five tips to surprise customers

Now do not dwell on customer satisfaction, intentions in the entire service, for customers to create their unexpected surprises. They will make you shine again.

Every entrepreneur understands that having customers satisfied is a definition of success, and most will relish how much they care about their customers. However, in the face of intense social competition today, as a business, you have less likely to put money in the mouth where the customer's presence. In our survey of customers, we found that only one-third of customers said that they provided good customer service. In other words, only a few customers will say that their customer service experience exceeds their expectations.

Undoubtedly, such figures tell us there is a lot of room for improvement. According to a recent book by Chip R Bell, a customer loyalty advisor and best-selling author, the secret to delivering great customer service is to surprise your customers with things they did not expect. These unexpected experiences give clients an urge to tell others stories.

给客户带来惊喜的五个技巧

Peter Economy shares some ways to surprise customers and get them talking. You can try these methods.

First, the surprise on the inside

Everyone will remember to open a box of popcorn and find simple pleasures buried deeply in one of them. You will not be happy with one-off tattoos, but how do you feel if you trade-in your new car radio channel and have a copy of your old car's settings when you get these two new cars? Only took a few minutes, the effect is huge.

Second, before the sale of services

A few years ago, when a circus came to town and the striking person posted a sign on the telephone pole in advance, published an article in a local newspaper and arranged a parade on the main street, before the big show took place. By thinking about your entire customer service, you can do the same thing, from the initial needs to the needs, and not just the main ones. Expectations and afterthought are all important parts of any positive experience.

Third, reduce the waiting time

No one is willing to wait for service, or endless turn in the voice system. Everyone is busy, if your business can not provide a high level of service, your customers will not hesitate to choose who can provide him with a high level of service. Customer waiting time needs to be eliminated or managed. Bureaucracy needs to be replaced with a customer-friendly process. Make trading easy, your customers will pay you again and again.

Fourth, turn a "hey" into a chance

Customers do not expect you to be perfect, but they want you to be careful, especially in the face of poor customer experiences. Clients who research shows that their problems are solved quickly and effectively often end up being more loyal to your business than never-before-seen customers.

Five, I wish them a happy birthday

For the vast majority of people, what really matters for us year after year is our birthday. People can trade with us on this day, they give gifts and buy cakes. Your clients also want to feel special, but not just for a year. If you treat your clients as if they are their birthday every day, you'll find creative ways to keep them happy and surprised. If you do this, why do customers want to go somewhere else?

So now do not dwell on customer satisfaction, intentions throughout the service, for customers to create their unexpected surprise.

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