After shopping at some jewellery and jade shops on Wangfujing Pedestrian Street, “good luck” followed – “the grand prize” in the “draw” event arranged by the merchants, and the price of the store was sold at a discount of several thousand yuan. Jade jewelry.

However, recent surveys have found that these "great prizes" have nothing to do with luck, but are a means of promotion. According to industry insiders, the lottery tickets used for lottery have been passively handed over. The lottery tickets that can be “winning” are put together and the winning rate is 100%. After the “winning” of the consumers, the store will exchange the lottery tickets that cannot be won again. To prove the difficulty of winning. After professional appraisal, these one-fold price is still a few hundred yuan of "Jade Jewelry", the cost is only tens of dollars.

Some consumers found that there was a problem after they "winned" and tried to return the product. Lawyers believe that the promotion through the “sweepstakes” is suspected of deceiving and misleading consumers to shop.

Jewelry store "winning" returns rejected

150 meters west of Wangfujing Snack Street, a jewellery store called "Naxi Treasure Beijing's first store", more than a dozen counters with a variety of jade jewelry, the price is as little as three or four thousand yuan, and more than five or six thousand yuan Even higher.

On the afternoon of August 8, a pair of “garnet-inlaid” stud earrings with a price of 3,480 yuan was sold in Nanjing. Miss Guo, a Nanjing tourist, only bought a price of 348 yuan.

Ms. Guo recalled that she originally bought two bracelets with a price of 58 yuan in the store. The clerk said that she could “draw” the money when she collected the money, and took out a small basket filled with lottery tickets to let her draw a lottery ticket. “Unbelievable, I scraped the first prize,” said Miss Guo. The clerk told her that she could pick a jade jewellery at the counter of the show. I only need to pay a discount on the price to buy it. In the end, she bought it. Pair of "garnet-set" earrings.

After returning to the hotel, Miss Guo showed her friends the earrings purchased at a discounted price, but was splashed with cold water. "They all think that the pair of earrings is not worth more than 300 pieces."

In the afternoon of the next day, Miss Guo went to the jewelry store to request a return, but was categorically rejected by the clerk. "The receipt has been written. Once sold, there is no quality problem and no return." For Miss Guo questioning the quality of the earrings, the store responded that The earrings sold were all certified and issued an identification certificate.

According to the identification certificate provided by Miss Guo, the pair of earrings is indeed garnet, and the quality, shape, color and other contents are also indicated, but the origin and value are not shown.

11 "big prizes" in one hour

How high is the winning rate of the “sweepstakes” in jewelry and jade shops?

Recently, I found that at Wangfujing Pedestrian Street, there are at least six jewellery and jade shops that are discounted in the name of “store celebration” and “rebate”. Customers will get lucky draws when they consume in the store.

On the north side of the south exit of Wangfujing Pedestrian Street, a shop called “Exotic Jewelry” held a “sweepstakes” in the name of the 2nd anniversary celebration. The store claimed that the odds of winning were only two-thousandths of a thousand, and the “first prize” was able to draw one. Discount jewelry and jade. Within an hour of the afternoon of August 9, at least 12 customers were observed to receive a lottery ticket at the store, 11 of whom made a “first prize”.

In the “Junxi Jewelry” store on the first floor of Dan Yao Building, Wangfujing Pedestrian Street, you can draw free prizes even without shopping.

At the store, a lottery ticket is drawn and the "first prize" is displayed. The store clerk put the basket of the lottery ticket back under the counter and said, "This is the first first prize in Valentine's Day." If you question the authenticity of the "sweepstakes", the clerk will take out the lottery ticket. The basket, at this time the lottery ticket drawn from it, the two consecutively scraped open both showed "thank you patronize".

But regardless of the "first prize" or "thank you," the lottery numbers are exactly the same.

The former clerk exposed the secret of "winning"

Jewelry stores frequently take out the "big prize", is it really luck?

"As long as the lucky draw is sure to win the grand prize, the key lies in the lottery." Mr. Lin, who was a salesman of a jewelry jade shop on Wangfujing Pedestrian Street, said the secret of "winning".

Mr. Lin said that in some jewelry and jade shops, as long as consumers consume freely, they can participate in the "draw" activities. In the counter of the store, there are generally two small baskets of lottery tickets, one basket of lottery tickets are all first prizes, and the other one is all "thank you patronize".

He revealed that most of the jewellery and jade shop sales staff will let the consumers first take the first prize. After purchasing the discounted jewels and jade, they will exchange the prize-free vouchers for the other party to draw again, and create the big prize is "lucky. It's not easy to feel.

In order to verify Mr. Lin’s statement, in the Wangfujing “Old Beijing Cloisonne” craft shop, he bought a string of 19 yuan bracelets. After paying the money, he was told to go to the designated counter to participate in the “sweepstakes”. The sales staff took out one from the counter. In the basket, there are hundreds of lottery tickets printed with the "God of Wealth" pattern. "Now we are engaged in the celebration activities, as long as the consumption has the opportunity to draw the grand prize."

Randomly draw a lottery ticket, and the scratch is the "first prize." The sales staff even said that the “first prize” can get any jewellery and jade that is priced at more than 4,000 yuan in the designated counter for free, and only pay 8% of the “processing fee”.

After paying a "processing fee" of 394 yuan to get a "Chalcedony Gem" necklace worth 4931 yuan, the salesperson said that he can continue the "draw". However, I noticed that the salesperson took another basket of tickets from the counter and exchanged the newly received lottery tickets. After even two strokes, the scraping is "thank you for your patronage."

"You see, our winning rate is very low, and most people can't think of it," said the salesperson.

394 yuan chalcedony wholesale only 33 yuan

The "winning prize" is a bit tricky, so the "prize" in the draw is worth the geometry?

Like Miss Guo, the “Chalcedony Gem” necklace purchased by “winning” also has the certificate of appraisal. The appraisal institutions are the China Chamber of Commerce Jewelry Quality Supervision and Inspection Center and Beijing Zhongshang Hongye Jewelry Appraisal Service Center. The same certificate is also certified. Appeared in the jewelry jade shop.

Yesterday, it was attached to the China Chamber of Commerce's Jewelry Quality Supervision and Inspection Center. The center confirmed that the certificate was true, but stated that it could not identify the place of origin and was not responsible for the formulation of price standards.

According to Mr. Lin, the cost of “chalcedony necklace” only costs tens of yuan, but it can get ten times or even more profit through “sweepstakes” sales. “My previous store earned at least a million dollars a year, and the clerk responsible for the lottery got a high commission.”

After holding the "winning", the "Chalcedony Necklace", which was exchanged for 394 yuan, went to the China Pawnshop and the Baoruitong Pawnshop. The staff of the two pawn shops said that they are just ordinary chalcedony products, the price is about 50 yuan, and even twenty or thirty yuan can be bought.

Mr. Lin and many other industry insiders said that these jewellery and jade are generally sold from the Wanfeng Jewelry Trading Market in Xinjiekou. In the market, “Jiupin Artisan Jewelry Co., Ltd.”, took out the “Chalcedony Necklace” purchased at 394 yuan and asked if there is the same product.

"Yes, exactly the same, 33 yuan a, 2000 from the batch ..." The clerk immediately received a counter, which contained hundreds of the same type of "chalcedony necklace", also confirmed the Wangfujing jewelry jade shop Come here to purchase.

Yesterday, the staff of the customer service department of Dan Yao Building, where “Junxi Jewelry” is located, said that the “lottery” promotion of the store had already appeared and the building would not intervene. The Beijing Municipal Administration for Industry and Commerce reported that the hotline 12315 said that the goods purchased by consumers must be tested by the formal testing center and issued a fake certificate, which can be accepted by the industrial and commercial department.

Ding Yiyuan, a lawyer of Yingke (Guangzhou) Law Firm, said that the sale and purchase follows the voluntary principle of both parties, if the mall is clear that there is no problem in selling the discount. However, in the Wangfujing jewellery and jade shop, the merchant first used the lottery to deceive the consumer, letting him mistakenly think that the Zhongda Award, and then purchase the product, suspected of taking unfair means to deceive, mislead consumers to shop, and damage the legitimate rights and interests of consumers. Consumers can first report complaints to the industry and commerce department, and can also make legal claims.

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