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Home textile industry discount sales gradually entered the peak
As autumn approaches, the summer sales season is reaching its peak. "Home textiles are attracting 2 to 50% more customers," said a local reporter after visiting several stores and shops in the city. It seems that the end-of-season promotions have become more intense than ever, expanding beyond clothing to include home textiles, drawing in both regular shoppers and new customers eager to grab deals.
During the visit, the reporter noticed that many home textile brand stores were displaying banners such as “Brand Decoration Upgrade†and “Save 20% to 50%.†A salesperson explained, “We’re preparing for off-season renovations, so we’re running promotions early to capture some of the market.â€
According to industry insiders, the competition in the home textiles sector isn’t just about speed—it’s also a full-scale battle for dealers’ marketing skills. With fierce brand competition and rising raw material costs, manufacturers and distributors have been cautious about raising prices. As a result, prices remain stable or are only slightly adjusted.
The reporter observed that even a few days before the launch of new products, items like lotus root starch, soybean meal, and pink-colored fabrics were being sold at prices ranging from 1,000 to 2,000 yuan, with some items discounted up to 8 times their original price. For older models, the discounts are even more aggressive. Many brands offer at least one or two models at 45% of their original price. One example was a high-end bedding set originally priced over 3,000 yuan, now available for just 1,000 yuan.
A local auntie who was shopping for her daughter’s dowry told the reporter, “Even though four-season pads aren’t as popular anymore, I still found a few good options and plan to buy them for my daughter.†She added that she couldn’t resist the great deals, especially since the quality remained top-notch despite the steep discounts.