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Home textile industry discount sales gradually entered the peak
As autumn approaches, the summer sales season is reaching its peak. "Home textiles are attracting 2 to 50% more customers," reported a local journalist after visiting several stores in the city. It seems that end-of-season promotions have become even more intense, and the trend has now expanded from clothing to home textiles, drawing in more shoppers, including new customers eager to grab deals.
The new season also brings fresh promotional activities. The reporter noticed many home textile brand stores hanging banners such as “Brand Decoration Upgrade†and “Full 2 to 5 times off.†One salesperson explained, “We’re preparing for an off-season renovation, so we’re running these promotions early to capture some market share.â€
“Home textiles aren’t just about speed; they’re a full-scale battle of dealers’ marketing skills,†said one industry insider. “With fierce brand competition, even though raw material costs have risen, manufacturers and distributors haven’t dared to increase prices. Consumers are hesitant to buy, so prices are being adjusted carefully.â€
The reporter observed that just a few days ago, the new product lines were already on sale. Whether it was lotus root starch, soybean meal, or pink and purple bedding, prices ranged from 1,000 to 2,000 yuan, with some items marked down by as much as 8 times. For older models, the promotional efforts were even stronger. Each brand had at least one or two products discounted to as low as 45% of their original price. “A premium bedding set that originally cost over 3,000 yuan is now available for just 1,000 yuan,†said a customer who was shopping for her daughter’s dowry. Although she admitted that four-season bedding isn’t currently in fashion, she still found several options worth buying.