The mature products of the enterprise generally refer to the relatively stable state after the product is put on the market, after the introduction period and the rapid growth period. At this time, the product's popularity is relatively high, the price system is relatively stable, and the profits among the members of the channel are relatively stable. However, the price of the relative channel is relatively transparent, and the product turnover and cash flow rate are relatively fast. This tends to occur in the second batch or even in order to drive the sales of Other products or increase the popularity of the stores. The first effective way is to take these products. Take these products at low prices or launch promotions that are not supported by companies and distributors or cross-regional sales. These actions by distributors and second batches often result in zero or even negative profits for other distributors and second batches selling the product, which in turn forces dealers and manufacturers to have to cut prices or hold promotions, when dealers or companies are unable to cut prices. When the support is paid out, the product will be reluctant to sell because of the lack of profit or loss, and the second batch will not be re-sold, thus speeding up the product into the recession or even exiting the market in advance, thus enabling the enterprise and distribution. The efforts made in the pre-business period have been lost. Therefore, how to stabilize the two batches of mature products will often become an important guarantee for the longevity of these products in the market. So how do mature products stabilize the profit of the channel? Severely crack down on the market. Market dumping has always been an important factor causing chaos in the market price system. Therefore, all enterprises have severely cracked down on stolen goods as an important means of stabilizing the market price system. In combating the smuggling of goods, it is better for enterprises to first formulate regulations on the management of stockpiling and inform all dealers and business personnel that there is a law to follow. When formulating regulations for the management of stockpiling, we must let the regulations be enforced. We are in China. In practice, it is often found that many enterprises have regulations on stock management, but they can't be implemented or can't be shocked. Second, there must be corresponding processes and responsible entities for handling stockpiles. Because there is no corresponding process guarantee, many companies After the occurrence of the dumping, the goods will often be smashed or the goods will not be produced. Secondly, after the goods are stipulated, the goods will be handled strictly in accordance with the regulations. Many enterprises fail to be effectively stopped after the goods are dumped. An important reason is that the management regulations can not be dealt with in a timely manner or even due to interpersonal relationships within the enterprise, which makes the dealers even more intensive. The second batch is controlled by the card rebate method or the protocol method. Many companies' dealers often give one-off price in one step. One of the unfavorable factors is that once the product enters the mature period, the second batch of price-cut sales or price-cutting and the dealers do not contain the second batch of methods leads to passive. In fact, the company can tell the dealer to try not to get one-stop in the second batch of prices. You can give the second batch a form of rebate rebate, that is, give two batches of one card or sales record book, and register the quantity of each batch of two purchases. Then he will be paid back to him regularly, but the condition is that he can't sell or sell goods at a reduced price, otherwise he will deduct the rebate. In addition, the second batch that can have a greater impact on the price system or the second batch of businesses that do not pay much attention to the rules of the game, dealers can sign an agreement with them. If the second batch can operate according to the required price system, then they can be in a certain period of time. After enjoying some extra policies. To deliberately disrupt the market, to some extent, if these two batches are not in place, they will become the main hidden dangers of market price and stockpile. Therefore, once the product enters the mature stage, the dealers should consider decomposing these two batches, further sinking the channel and strengthen the control of the market. Increase the variety to avoid market risks. In addition to doing some work in stabilizing the price system, in order to avoid market risks, new varieties can be caused in appropriate cases. On the one hand, relatively new profits are brought to the second batch through new varieties, and the second batch is turned to competing products. It can prevent the original mature products from aging and there is no product to support the market sales. In addition, after the problems of the mature product price system, there can be products to replace. Develop a uniform price for the adjacent market and engage in promotional promotions or promotions. Another reason for the dumping of goods is that when the company sets the price system, the prices between different markets are inconsistent, which leads to the uneven flow of water. In addition, when the promotion policy is formulated, some markets have some, but some markets do not. Products that cause a market with a promotional policy are streamed to a market that does not have a promotional policy. Therefore, on the one hand, when formulating prices, enterprises should try to consider the consistency of prices in neighboring markets. In addition, when formulating promotional policies, try to synchronize or inform neighboring markets, so that markets that do not implement promotional policies should strengthen market management and avoid market shackles. The goods happened. The second batch of prices "kills innocent". In the market operation, some of the second batch may have stereotypes or support from the competitors, and deliberately disrupt the price system of the product. If this is discovered, the dealer should immediately stop supplying him and inform the manufacturer of the notice. The dealers in the adjacent market may not supply these two batches. If the number of products in the second batch is relatively large, the batch can be collected through a certain channel. In addition, in practice, if the dealer finds that some of the two batches suddenly exceed their sales capacity and a large number of abnormal purchases, they need to be alert and properly control the quantity supplied to them, because this is generally the second batch of reserve prices or Signs of goods to other markets. Decompose the second batch of regions and over-selling. In the actual market operation, some dealers are limited by energy or resources. In the early stage, the products will be handed over to some of the second batches with relatively strong sales ability to develop the market, but the dealers will generally give these two batches a larger sales. Price discounts or policy benefits not available in the region and other two batches. 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