Ilovechoc tide brand personality Midsummer, bold your "CHOC attitude"

Personality Midsummer, Bold Your Advocacy , CHOC Outbound Equipment Recommendations | List

Ilovechoc tide brand personality Midsummer, bold your "CHOC attitude"

ILOVECHOC this time to Hawaii as a creative starting point, in the color and pattern make a fuss, with a more artistic approach, the brand logo with a series of iconic Hawaii totem combination, with the cool tailoring, showing quite street Summer look.

Ilovechoc tide brand personality Midsummer, bold your "CHOC attitude"

One of Hawaii's most romantic islands in the world, its charm and charm make people linger on. Music-loving young people gather here. They drink wildly, run and jump and enjoy music on the grassy beach. Good times to come, embrace the beauty of life aimlessly, and enjoy the holidays in the sunshine.

Ilovechoc tide brand personality Midsummer, bold your "CHOC attitude"

The CHOC image in the Hawaii Festival series is based on the premise of beach, beach and music. The whole series is different from other series as long as it reflects more of the image of creating CHOC girls, so the main difference in the graphics is that the colors use neon-like psychedelic gradient colors, note-like fonts, and ladies' bow-tie bows. Image.

Ilovechoc tide brand personality Midsummer, bold your "CHOC attitude"

The expressionism that represents the alienation and entertainment in the form of industrial design pursuit in the 1960s is not a purely consistent style in design, but a mix of styles, the pursuit of popular interest, emphasizing novelty, and peculiar Boldly adopt colors. Gives people a bright, refreshing feeling.

Ilovechoc tide brand personality Midsummer, bold your "CHOC attitude"

Some color schemes are popular, red fast, and fast. Some color schemes are eternal classics.

I LOVE CHOC redefines the aesthetics of black and white, using only black and white outlines of clothing, showing modern gestures in detail.