Improve the user experience of the website and effectively increase the PV value

[China Glass Network] When communicating with some friends who are doing seo, I feel that although they know the importance of the user experience of the website, they do not seriously take care of these details. Too many seoers are now bound by the so-called original, so-called outer chain thinking. The user experience contains a lot of things. Today I will talk about how to effectively improve the PV value of the website. I also share some of the experiences I have done in my own station. It is a brick throwing, I hope I can introduce some jade. Ha ha.

Top: Content quality is the core. When users enter our website, the more important purpose is to find what they need to know, and our article page is the user's top concern, what is the quality? Does it give the answer that the user wants to know? It will affect the user to us. The impression of the website.

Imagine if we want to find the function and price of a Lenovo notebook, but click into a web page and squint for a long time. In addition to the cluttered introduction of some notebooks, we still can't find the function we need to find. The description of the price, then we can imagine how disappointing we should be.

Therefore, content is the key, we have to write articles from the perspective of visitors, rather than writing articles. When the user approves the previous page that he came in to see, he has something to follow.

Second: the content bait is also a link bait. When the user is looking at our article, the better way to improve pv is to have a suitable anchor text link in the appropriate place in the article. Internal anchor text has always been an important means of many seoer optimization. In fact, I think it is an effective tool to improve the PV of the website.

But now many people just increase the anchor text, so the place where the anchor text appears, the set skills are blunt, how can it cause the user to click on the desire? How can it cause desire? This is from psychology From the point of view, I found out that the process of standing up was: asking questions, asking questions or being unfamiliar, or less listening to rare and relevant knowledge, even saying the words that the industry people are annoying with their own whispers, and then giving links, can Very effective in increasing the PV value.

Third: The guiding language at the bottom of the article. This is also more used by me, and it is almost more effective. Although I can use technical means to call "related articles", "maybe articles you might be interested in", etc., I personally think that these are too blunt, so I tried to write directly inside the article. In the last paragraph, for example, "Thank you for reading the whole article, do you want to know more about ***? Then please click to view ***!"

This is to make the user feel that he is not facing a cold computer, but to face a flesh-and-blood person, a dialogue with people, and I often use "Is not" and "I don't want to"." "Please click" and other questions and guidance language. After testing, the effect is very good, and the click rate is greatly improved.

Of course, there are other methods, such as randomly calling the article section, for example, adding some "related articles", "newer articles", "random articles" on the right side, calling code at the bottom of the article to add "articles you should be interested in", etc. Can effectively improve the website PV.

Later, I would like to tell you that the user experience is very important for seo, and the pv value is one of the more important factors to measure the user experience. Therefore, whether you are learning seo or doing seo, you should not only be limited to original and external links, but you should return to the core issues. What is the purpose of doing the website? Just for Baidu, for ranking; or for users, in order to create real value?

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