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Linyi Brand Building Helps Liquor-Low Carbonization Industry Upgrade
With the growing popularity of the low-carbon concept, Linyi, known as "China's Willow Capital," has taken a proactive approach in integrating sustainability into its traditional willow weaving industry. Liubian companies are now focusing on developing eco-friendly and low-carbon willow products. Since the start of this year, the county has launched the "Lintong Liubian Brand Construction Year" initiative, aiming to elevate the environmental standards of willow craftsmanship. This effort coincided with the Canton Fair, where Lincang Liubian Group showcased a wide range of low-carbon willow products, including eco-friendly fruit baskets, flower baskets, and home décor items. The term "low-carbon" has now become synonymous with the Liubian industry, acting as a key differentiator that helps companies access both international and domestic markets.
As consumer demand shifts toward environmentally friendly options, the appeal of Liubian handmade products continues to grow. These natural, handcrafted items have long been popular among buyers at home and abroad. However, in recent years, people’s expectations have evolved beyond aesthetics and practicality—they now prioritize sustainability. To meet these changing demands, Linyi County is working to build a strong regional brand around willow products, enhancing the industry’s competitiveness and strengthening its environmental commitments. A wave of innovation has swept through Liubian companies, with many embracing the slogan “Build a Brand, Promote Low-Carbon Products.â€
Linyi Sunny Arts & Crafts Co., Ltd. has become a standout example of this transformation. After being named one of the top ten high-quality agricultural product brands in Yimeng, the company saw a surge in employee motivation and creativity. Their focus remains on sustainable design, using natural and healthy materials while strictly adhering to environmental standards for dyes and finishes. They also combine traditional weaving techniques with modern technology, creating innovative, elegant, and functional products. From decorative baskets to eco-friendly garden accessories, their offerings now cater to multiple markets, including home décor, tourism, and leisure.
The rise of the low-carbon economy has opened new doors for the Liubian weaving industry. As more consumers seek green and sustainable products, Liubian crafts are gaining global recognition. What was once a traditional craft is now becoming a symbol of eco-conscious living, ensuring a bright future for the industry.