Liu Liyang Attends Opening of Shanghai Eagle Star Global Harbor with American Eagle Outfitters (AEO)

American Eagle Outfitters (AEO), the most popular denim brand in the United States, ushered in its grand opening ceremony for its arrival at Shanghai Yuexing Global Port on January 11, 2014. This is AEO's second store in Shanghai. Since its entry into China in 2011, AEO has been committed to providing young Chinese consumers with high-quality, affordable and fashionable cowboy casual apparel that has been widely acclaimed by Chinese consumers.

On the opening day, it was learned that AEO's fans who opened in Shanghai's Moon Star Global Harbor arrived early in the morning and queued up at the door of the store. They excitedly waited for the arrival of the opening ceremony. In order to celebrate the opening ceremony, AEO not only prepared generous cash gift certificates for fans who first came to the store, but also offered American flash performances. In the evening party, local famous stylists used AEO's 2014 spring new products to perform on-the-spot matching. This made the media and customers experience the fashion of cowboys from the United States. In addition, AEO invited a recent Hollywood blockbuster “The Pacific Rim”. The hot Liu's three brothers acted as models for this opening ceremony, and the new generation of singer Liu Liyang, who was famous for her Hunan TV's "Super Girl" program, also performed wonderful performances at the event. The guests of the evening talked about their understanding of the “LIVE YOUR LIFE” manifesto and shared their “LIVE YOUR LIFE” life story, encouraging all consumers to be independent, optimistic and risk-taking, breaking the shackles and enjoying their personal life. At the event, audiences, fans, and customers also experienced interesting AEO interactive elements (such as tattoo stickers, cowboy DIY zones, etc.), and everyone enjoyed the fun and creativity brought about by fashion in the atmosphere created by AEO.

Liu Liyang Attends Opening of Shanghai Eagle Star Global Harbor with American Eagle Outfitters (AEO)

Liu Liyang Attends Opening of Shanghai Eagle Star Global Harbor with American Eagle Outfitters (AEO)