The 85th pitti uomo exhibition, the world's premier menswear fair, was held in Florence, Italy. In the 4-day exhibition, the Fortezza Fort where pitti uomo is located is also an excellent stage for the Pi T Ti W Women's Collection. The exhibition at the Strozzi Arena at Fortezza Fort shows a closer synergy with the Pitti Uomo Men's Wear Show. 2014/2015 autumn and winter women's appearance.

More than 1,000 exhibiting brands Over the years, pitti uomo has become the world's best brand to display its new product range and special projects, and is the main reference for launching its global strategy in the sales season. This year pitti uomo men'swear exhibition has 1047 brands to participate in the pitti w women's exhibition of 73 women's series, the show focused on international, nearly 40% of exhibitors from more than 30 countries.

At this exhibition, the brand of brunel lo cucinel li has expanded its booth area in the main pavilion to present its complete package series. The scotch & soda brand chose to preview its eclectic high-end series atelier scotch in the dell'orologio hall in the form of special projects.

The wp lavori in corso brand has also chosen pitti uomo as a global preview of its new season baracuta blue label series. The Dutch denim brand g-star showcases the raw cowboy collection and introduces a new retail concept.

The organizer pitti immagine is optimistic about the number of buyers for the important part of the professional audience of the pitti uomo men's show. In the same period last year, the number of visitors to the show exceeded 30,000, including major retailers in the world and small and medium retailers from around the world. The president of pitti immagine, raffaelo napoleone, said that most Italian brands are very optimistic about the men's market in 2014. Pittiuomo’s audience has increased by 30%, and Italian companies’ buyers and exhibitors have also increased significantly. .

Italian brands optimistic about the market prospects In the United States market driven by the sharp increase in sales, Italian brands have been offset by the impact of the European market economy, Italian brands generally optimistic about the prospects for market development in 2014. According to gian giacomo ferraris, CEO of Versace, “The growth rate in the US market is very alarming. All product areas have experienced double-digit growth rates, while the Japanese and Korean markets have performed very well, and the market for men’s clothing has been reverberating. Yes, in 2014, we will launch the Menswear brand that is the main brand of Versace. I believe it will be very welcome."

Men currently account for 46% of Versace’s total sales, and achieved a 20% growth rate in 2011-2012.

In addition, bunello cucinelli, which has doubled its booth space at the PiTti uomo show, has significantly increased the investment in men's clothing since the brand's acquisition of d'Avenza Fashion Group. Currently, men's wear accounts for 36% of the total brand sales. The brunellocucinel li brand also achieved a 25% sales growth rate in the United States. The brand's flagship Italian manufacturing and superb craftsmanship are very popular in the international market. The brioni brand will push the tailoring of tailored suits for the younger market next year, with a more personal design as the mainstay. The good performance in 2013 also allowed the brand to increase its 2014 sales forecast.

The first change in the opening date of the filtered advertising exhibition The London Menswear Week 2014/2015 Autumn/Winter series was released. The pitti uomo menswear exhibition opened one day earlier. The three-day London Menswear Week and the Pitti Uomo Menswear Show have overlapped for two days. Pittiuomo organizer pitti immagine company accused the menswear industry of the lack of a unified coordination of the schedule of the show, and once again expressed the hope that the 2015-2017 three men's show in autumn and winter can be opened on January 8.

Rattiello Napoleone, president of pitti immagine, said: “This year's event was held on January 7th. This is the first time in history that we are doing this to maintain the balance of the European industry. However, we hope that the relevant dates will be able to More reasonable. The date of the men's wear fair is very sensitive, especially in January."

In general, when the men's show schedule is close to the holiday season, the men's week at pitti uomo, Milan and Paris will postpone the schedule for a week and avoid opening before and after the main festival (January 6th). However, this convention was broken in 2014. The British Fashion Association plans to hold its Men's Fashion Week on January 6. Other major men's wear weeks also adjusted their schedules according to this date, forcing pitti uomo to open earlier.

Rafaello Napoleone said: "London Men's Week and Paris Mens Week are a bit rigid. London Mens Week overlaps with Epiphany and Orthodox Christmas. For these special dates, we need to be flexible or we will There is no way to serve the market. Some people like to compete for first place. It is stupid to do so.” He stressed that people should not crowd out each other.

Executives at pitti immagine stressed that close to 60% of the sales of ready-to-wear fashion in the Middle East in Asia come from men's wear. The men's clothing market is increasingly important. Against this background, it makes no sense to fight each other. If everyone does not follow the rules, pitti immagine will act alone. Raffaello Napoleone said: “We are committed to reaching a more effective cooperation agreement with the Italian Fashion Association. We propose to take a fixed date. As we have decided on the pittiuomo Men’s Winter Show, we have started three consecutive years since 2015. During the year, it will be opened on January 8."

Let's go rock and roll together this time. The organizer pit ti immagine has also created a unique commercial, cultural, pleasant and entertaining atmosphere and environment for the exhibitors and professional visitors of pit t iuomo, and through fashion, art, sports, and design. Guided by many links related to music.

The theme of this show is "rock me pitti" (Let's rock together). How much music does it have in fashion and how much fashion does it have in music? Aigosti Poletto, deputy general manager of pitti immagine said: “The rock me pitti is the theme of the 85th pitti uomo menswear exhibition. Pitti will be one Virtual coins are thrown into a gleaming global jukebox, which can produce sounds, text and images, entertainment and emotions, business and creativity.What to do with music, in fact, the pittiuomo men's show is always done in fashion: choose The best, newest, most interesting and unique styles are reinterpreted to provide entertainment and enjoyment for the audience.” During the pitti uomo exhibition, there were performances from the pavilion, the unique booth, and the front yard of Fortezza Fort. Art installations brought anger to the entire show, including images and idols related to the music world, a new sound reverberated, demonstrating the diversified spirit of international men's fashion.

Earlier in the year from the end of 2013 and the beginning of 2014, the “rock me pitti” special project, “Looking at Music, Listening to Design”, was implemented at the famous department store la rinascente in Florence, created by 7 young and promising Italian designers. Seven windows dedicated to the relationship between music and design.