Red bean down jacket 09 new

Down market, red bean down jacket sold only tens of millions of dollars. In 2004, the annual output of red bean down jacket was 1.5 million pieces, and the production and sales volume was 180 million yuan. It was awarded the 2004-2005 China Yushang Cup Gold Award by the China Garment Association Down Jacket and Products Professional Committee. In 2005, the red bean collection down jacket won the "Jiangsu Province famous brand", with an annual sales of more than 400 million yuan. In 2006, Red Bean Down Jacket won the “Most Influential Brand in Chinese Down Products Industry”. Sales target 8 billion. Red bean down clothing is like a spring bamboo shoots, climbing steadily, quickly rising in the down apparel industry.

Red bean down jacket 09 new

Although the red bean down jacket went into the market for only a few years, it has rapidly grown into a new industry rookie with an endless stream of new products, a good market image and a brand image. This year, after the project was merged and adjusted, the production scale and production level of the red bean down jacket was greatly improved. The company also increased the development of new technology products, focusing on the development of fashion and personalized products. The current style has reached more than 350. In terms of suitability, there are fashionable orange, rose, dark red, golden brown, etc. that are popular among young and middle-aged people. There are also warm, calm brown, tobacco, and gray-brown colors that are favored by middle and old people. It is reported that this year, bean green, coffee, rust red and other colors will become the market's new favorite. It is estimated that the production and sales of red bean down jackets will exceed 5 million this year, ranking the top four in the industry, and the industry's top three is their next target.

Grasp the quality, solid foundation

Because of the particularity of the down apparel industry, “Red Bean” focuses its efforts on the quality of the product and integrates product quality into every aspect. The “red bean” down jacket was started from the surface and accessories. Each batch of surface and accessories was checked by supply personnel and quality inspection personnel. The quality of raw material down is the core of the down jacket, so the "red bean" down jacket will send each batch of down samples to the provincial inspection center and the national testing center for testing.

The key to quality in process control is to implement “Red Bean” down garments in the production process. Each operator is a quality inspection personnel. After the inspection of the former road, the management measures of interlocking and round-robin are taken. The product quality and operatives are The team leader and workshop director's income are combined to enhance the quality awareness and sense of responsibility of all employees.