Inventory has always been a sword hanging on the head of a company or a dealer. In the case of a volatile market situation, if the product development department of the enterprise misjudges the market situation, it will lead to a backlog of goods and become a business or channel. The pain of the name of the heart. There have been enterprises and dealers who sighed that they have worked hard on the market, and they have piled up in the warehouse all year round. As we all know, the seasons of clothing are highly variable, so the depreciation of inventory is very large. Although some companies have changed their strategies and implemented the ordering system, there are certain risks. If the dealers misjudge, the goods will be backlogged. How to reduce the pressure on inventory and let the channels go light. This article specially invites marketers and agents in the industry to analyze and hope to provide a kind of opinion reference for market operation. How is inventory generated? Inventory is the product produced by the enterprise. Because the product planning or the channel is not smooth, the goods are slow-moving in the current season and become the over-season products. They are accumulated in the warehouse of the manufacturer or the channel supplier, resulting in the inability to withdraw funds. Elapsed and depreciated. This is an unavoidable problem in business operations. The key is to see how to reduce the risk and reduce the burden on the company. How is inventory generated? Liu Hongbo, marketing manager of Anzhi, said that inventory generation is the result of many reasons. The key is management issues and objective understanding. At the dealer level, sometimes the goods may be forced by the agent according to the task. Sometimes the terminal does not display the goods according to the display position and the display guide. The familiarity and sales skills of the terminal online store's shopping guide need to be strengthened because the shopping guide Whether the quality is high or low, it also directly affects the sales of goods, and there is no data analysis when the terminal network store replenishes the goods. It is obvious that some models are popular in a certain area, but because the data analysis is unknown, it is impossible to sell to the manufacturers. Ordering, and some goods that do not go well in some areas, often set too much, resulting in a backlog. For the manufacturers, some work needs to be improved, and it also directly affects the circulation of goods, such as the maintenance of the network; whether the goods themselves adapt to the regional market; the speed of the goods is too slow and so on. Scientific development planning can effectively reduce inventory Huang Chuan, director of marketing at Yachao, believes that any company, especially underwear bra companies, has inventory, and no one can avoid it. Therefore, in order to avoid the risk of inventory, enterprises must plan the production of goods and minimize inventory. If the company is in operation, product development should be based on market demand, rather than blindly planning products based on past experience. Doing a good job of sales forecasting and market analysis, and scientific production planning will reduce the inventory of goods. In addition, in the early stage of production, on the basis of market capacity, small steps run fast, combined with production capacity to produce. The general situation in the current underwear market is that the market is out of stock, and the market is not selling, resulting in a backlog. Liu Hongbo explained that the products meet market demand and guide market demand. When a product guides the market demand, it will have certain risks. It can only minimize the risk of new products. It is to ask experienced and mature market customers to give advice before the product is fixed. For the development planning of commodities, enterprises should give guidance to orders or allotments according to the specific conditions of customers, strengthen the planning of production, upload goods according to climate characteristics, and improve the quality and quantity of channels according to product characteristics, and strengthen information communication in the market. Multi-agents understand the consumption habits of the market and timely adjust products that are not suitable for the market. Only in this way can we better avoid risks and lower inventory. Agents should play the role of a bridge How to reduce and digest inventory, agents occupy an important position in the entire sales chain. In this regard, Hebei agent Gao Ping said that in terms of agents, it should really play a bridge role, feedback market information to the enterprises, and let enterprises Keep abreast of market consumption trends and plan for goods in advance. It is necessary to create a market with the terminal business, maintain the interests of the terminal business, and build a brand image to achieve a win-win goal. From a service perspective, manufacturers and agents need to understand what the terminal provider really needs. Such as policies, training, prices, etc. These are the basic factors that drive branding and product marketing. The ultimate goal is to meet the needs of local consumers at all levels, which we call "regional adaptive products." From the logistics service of products, the products provided by the manufacturers in the past are often one-way logistics, that is, they only go back. Then, for non-"regional adaptive products" that are not suitable for consumers' needs, terminal operators must try their best to deal with them locally or at a discounted price. This will damage the price stability of the brand and bring unnecessary necessity to the terminal. Burden, reduce the confidence of the brand's products, but also caused a waste of resources. At this stage, for market development, both enterprises and agents must truly cultivate terminals and improve terminal profitability. Such as store image, shopping environment, event promotion, shopping guide training and other aspects. Only when the terminal can make a profit can quickly digest the goods, let the channels flow smoothly, and let the products sell well, so that the enterprises and dealers have no worries. How to digest inventory, it needs to operate in many ways How to digest inventory companies need to find another channel, for example, some manufacturers have overseas relations, and sell products through such channels. The other is special promotions, 100,000 to send 10,000 to do this distribution, and now agents are basically such a routine. Most manufacturers are dealing with low prices later, and bras are like this. In addition, there are manufacturers and agents who directly sell channels, and they can sell the products at a discount through this channel. Regarding how to digest the stock, Huang Chuan made the above analysis according to the current situation of the market. Liu Hongbo believes that the scientific method of loading and replenishment should be followed. (Uploaded goods are divided into best-selling, flat-selling, and unsalable sales according to product resource grades. Replenishment is replenished according to inventory data and best-selling models.) In network maintenance, strengthen store management and maintenance, and timely adjust display for inventory products. Train the product knowledge and sales skills of the shopping guide, let the shopping guide play its special strength, develop new customers and maintain the old customers, so as to digest the products from the source. There are also enterprises that need to respond to measures, timely promotion of products that do not reflect well in the market, and encourage employees to sell, such as using holiday promotions to digest inventory products. Strengthen channel development and maintenance, and let goods flow quickly, because, with the changes in the market, grasping the characteristics of the sale and purchase of the season, so that the season's products are digested in the current season, can effectively reduce the production of inventory.
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