Three strokes teach you to develop prospective customers. Many marketers feel headaches and develop difficulties. It is not difficult. As long as we pay attention to collecting customer information, it is not difficult to find that in fact, there are many prospective customers hidden in the existing customer base. There is a big customer market waiting for us to develop. The introduction is a more effective way to develop prospective customers, and it is also an important resource to ensure that marketers continue to obtain prospective customers. Through the introduction, it can also reduce the strangeness of the first visit, and at the same time, it is recognized by the customer, more convincing, win the recognition of the prospective customer, and promote the signing. Gain customer recognition First of all, the transferr (customer) should be recognized for the nature of the referral. Only by the approval of the customer, the customer will tell you the current situation of the friend and the family situation, so as to obtain the details of the prospective customer. To gain customer recognition, we must do two things: First, we must have a sense of responsibility, abide by the credibility, and have a sense of responsibility. Secondly, it can provide customers with high-quality and satisfactory service. Only by impressing customers with sincere service will they be recognized by customers, and customers will be assured to introduce this service to friends, recommend you to friends, and voluntarily feedback friends information. Therefore, when operating customers, we must re-credit, credit, and win customer trust with practical actions, customers will be happy to introduce. Of course, customers who refuse to provide referrals will also be encountered. At this time, the salesperson should find out the reasons for the customer's rejection as soon as possible, dispel the customer's concerns, lift the customer's concerns, and regain approval. Obtain prospective customer information After getting the customer's approval, talk to the customer's friend, the customer will tell you the knowledge and emotions of the friend, so as to get the details of the prospective customer. When collecting information, it is mainly about the prospective customer's name, age, family and work address and phone number, education background and future plans, current income and possible higher income in the future. At the same time, we can also know the interests of prospective customers, master the emotions and character of prospective customers, and lay the foundation for strange visits. With the information provided by the customer, the customer has a general understanding and understanding, easy to grasp the details of the prospective customer's life, and then plan to prepare for the prospective customer, the right medicine, sort out the insurance plan, will be more convincing. Accurately lock customers According to the information that I have mastered, we will carefully target the customers to select and select the prospective customers who have the possibility and the purchasing power to make a visit. After locking in the customer, choose the appropriate time to visit, visit the way, visit the topic, and carefully design the insurance plan for the prospective customer. Although it is a strange visit, but the customer information is well-known, such as eating a heart-breaking, the introduction is more handy, the sentence is said to the prospect of the customer. In addition, it is introduced by friends. Prospective customers will not refuse you thousands of miles away, and will not even embarrass you, and even have a sense of intimacy and trust. You can use your own services to prove your credibility and ability. When winning the recognition of prospective customers, we will introduce insurance and instill the awareness of insurance. This is a two-pronged approach, and the effect is more obvious. I believe it will do more with less. Prospective customers will also accept your opinions and become your customers, which will lead to the signing.
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