Leather Keychain, be made up of leather, the
material as below all can be your choice: PU leather, First Layer Real Leather
and Second Layer Real Leather, the process of the logo is hot stamping and
printing, hot stamping is more popular than printing, because it could protect
the logo very well for a long time.
Description of Leather Keychain:
Item: Leather Keychain
Process: Stamping
Design: Customized
Material: PU leather/first layer real
leather/second layer real leather
Size: Standard size or custom size
Thickness: Standard size or customized
Color: Custom (any color in our stock)
Attachment: Metal chain
MOQ: 50pcs
Usage: Gifts/Decoration
Packing: 1pc/polybag/box
QC Control: 100% inspection before
packing, spot inspection before shipment
After-sale service: Free replacement if
find out any short or defective goods within 90 days after shipment
Sample time: 7-12 days
Production time: 18-20 days
Shipment: TNT/UPS/DHL/FEDEX/BOAT
Payment: 100% in advance for small
orders; 30% deposit, 70% before shipment for big orders.
Leather Keychain Leather Keychain,Custom Leather Keychains,Keychain Leather,Leather Tassel Keychain Artilanyard Co., Ltd. , http://www.grmgifts.com
Terminal sales highlights
Speaking of MASA MASO, Sun Hong said that we only use the e-commerce channel, or do a clothing company.
For the traditional clothing industry, due to the continuous increase in various costs leading to high retail prices, the current situation has reached a strange circle, many consumers in the shopping malls found that domestic brands even more than the price of international brands The price, which makes the domestic brand market space is getting smaller and smaller, so that it is difficult to develop. All clothing brands are aware of the need to reduce costs, but it is difficult to change the quality of the traditional clothing industry's price system, and the entry of second- and third-tier brands in foreign countries has made domestic brands even more challenging.
The emergence of PPG has seen the traditional clothing industry see another way to solve the problem, realize the advantage of mass production and sales, and verify that online clothing can be sold successfully. Moreover, the low cost of online channels can benefit consumers and enable consumers to purchase more affordable and high-quality apparel. Sun Hong and his partners have seen this vast market and created the MASA MASO.
Sun Hong and his entrepreneurial partners established MASA MASO was founded in accordance with the ideal of a clothing company. At MASA MASO we see and feel more about the way of doing things and values ​​of the traditional industry, changing only the efficiency of work and e-commerce. Light and fast. This is one of the key factors that make e-commerce successful in the apparel industry.
??
Towards profit and maturity
In the initial days, MASA MASO encountered a lot of problems. MASA MASO began trial operation in June 2008 and began formal operations in September. This is catching up with the US financial crisis. Although we now say that the financial crisis has led to e-commerce, at the time, Sun Honghe was the first to start a business. His partners are in a state of severe reality and a very serious psychological state. The initial 12 million investment has been continuously reduced, but the pace of market development has been slow. If there is no desperate determination, it is really hard to imagine that today's MASA MASO e-commerce men's market share second place.
Although the first VANCL in sales is still not an order of magnitude, there is no doubt that the MASA MASO has come out of the initial difficult phase and gradually becomes profitable and mature. MASA MASO has now been able to achieve an average customer unit price of more than 500 yuan, and successful first profit. This is an ideal state for everyone in the field of e-commerce.
Sun Hong said: “Now China’s e-commerce is still not a successful model. We are not too. Although we have embarked on a healthy development, we are still struggling with stones.â€
When talking about how the traditional clothing industry has succeeded in the field of electronic clothing, Sun Hong said: “This is actually a question of whether there is an egg or a chicken before it. The traditional clothing industry must be clear about this issue.
In the process of exploration, it is certainly a mistake, but it is important to be able to find and adjust the direction in time.
For clothing brands, there are differences in online and offline operating techniques, but the concept is the same. â€
The difference between MASA MASO and e-commerce sites that have a certain sales scale is that there is currently no participation of venture capitalists. For this, Sun Hong and his team have the prudence of the traditional industry: “Most current e-commerce sites with large scale are With financing, we have reached this stage. There are also many venture capitalists who are in touch with us. We feel that venture capitalists are icing on the cake and there will not be any situation in the snow. It is money chasing people and most people will not succeed in chasing money. This is normal from the perspective of the operation of capital. At the current stage, we are very healthy in our development. Therefore, we will consider whether or not venture capital investment will benefit the development of the enterprise. Therefore, we will treat this issue with caution."
The future is bright and optimistic
Sun Hong is very optimistic about the future of e-commerce, but he still laughs that there are still many glass plates in front. Therefore, for the e-commerce apparel companies now groping, they still need to constantly correct their own direction.
Sun Hong said: “To do e-commerce clothing to scale, MASA MASO will be operating for a year, if you say that to make a mature model requires a complete growth process, like many clothing brands have experienced , but MASA MASO will walk down the road to branding."
MASA MASO will have more than 70 million sales this year. Although there is a gap with the industry's billionth, Sun Hong believes that on the one hand, the bargaining power of the industry and the profitability of the company are more important. If the company wants to continue development, There must be a good profit model, at this point MASA MASO has now found the direction. Sun Hong said that MASA MASO will surely encounter bottlenecks when it develops to a certain level in the future, and this is the only way for many companies to develop.
MASA MASO plans to open the line to experience the store in the future if it develops to a certain stage. Sun Hong said: “Opening the store is our specialty, but we will not be too many offline stores, if too much is against the development of MASA MASO It's up."
MASA MASO did not extend the idea that e-commerce can only sell low-priced clothing. Instead, it introduced high-end menswear into the e-commerce field and gained market recognition. It has embarked on the road to an e-commerce clothing brand, which is a brand for many traditional apparel industries. The enterprise is undoubtedly a good example, breaking the existing remarks that only a low price can be successful in the e-commerce field, and the consumer's cost-effective middle-to-high-end men's wear image is accepted by consumers. It is undoubtedly different for the apparel industry. significance.
Why MASA MASO wants to lock in the high-end menswear market?
In contact with several e-commerce sites that are more popular in clothing, they are almost all born in e-commerce, and MASA MASO is an exception. Mr. Sun Hong, general manager of traditional menswear company Wick, has more than ten years of experience in traditional men's clothing. The pro-gaze of e-commerce comes from a science and technology report that was studied by the EMBA of China Europe International Business School. Now entering e-commerce is the result of this report, which proves the operability and practical value of the science and technology report.
In contact with several e-commerce sites that are more popular in clothing, they are almost all born in e-commerce, and MASA MASO is an exception. Mr. Sun Hong, general manager of traditional menswear company Wick, has more than ten years of experience in traditional men's clothing. The pro-gaze of e-commerce comes from a science and technology report that was studied by the EMBA of China Europe International Business School. Now entering e-commerce is the result of this report, which proves the operability and practical value of the science and technology report.