The block "cloth" can be used on the top car brands Lamborghini and Tesla; a "cloth" can cooperate with the well-known audio brand JBL; a "cloth" can also enter the scene of the G20 Hangzhou summit... Recently, the traditional manufacturing in the province During the renovation of the industry, the living room of the Blueprint Fashion Town was officially unveiled.

The reporter noticed that in the planning exhibition hall of the small town living room, the four themes of “multi-faceted style”, “original ecology”, “innovation frontier” and “fashion life” brought together the most distinctive textile printing and dyeing enterprises in Keqiao. More than 100 sets of fist products show the new look of the current Keqiao textile industry with real objects.

The textile industry is a traditional industry and a pillar industry of Keqiao, but the traditional industry is not a backward industry, nor a sunset industry. The ultra-fine fiber composite new material developed by Zhejiang Meisheng Industrial Co., Ltd. belongs to high-end non-woven new materials and has 12 national invention patents, which fills the domestic blank. As an automotive interior decoration material, its added value is extremely high, and it has been applied to car seats such as Lamborghini, Tesla, Mercedes, and front center consoles. Chairman of the company Qian Guochun said that in the future, the company will take the lead in formulating national standards and industry standards for automotive interior decoration materials.

In the small town living room, in addition to the “Meisheng Industrial” microfiber composite new materials, the “Red Green Blue” original digital printing fabrics and the “Baofang Printing and Dyeing” batik fabrics lead the trend of international popular colors; The hemp products of Ji Ma Liang Silk, the cashmere scarves of "Nuo Wool" and the silk printed fabrics of "Haihong Printing and Dyeing" are the model of green ecology, health and comfort; the carbon fiber of "Second New Materials", "The new printing and dyeing" "Audio fabrics and wall coverings and wall hangings of "Yakino" have opened up a new era of innovative development of functional fabrics; "Lego shares", "Xinshu Textile", "Rainbow Village", "Bin Kang Printing and Dyeing", etc. The company's high-end textile fabrics have been favored by many famous domestic and foreign clothing brands such as Gucci, Coach, Zara, H&M and Youngor.

From the trend of the national textile industry, the traditional textile industry is generating new vitality. Sun Ruizhe, president of the China National Textile and Apparel Council, said in an interview with the media: "Technology, fashion, and green should become new labels and new symbols of a traditional industry such as textiles. From January to June, the profits of the textile industry increased year-on-year. 11.55%, much better than expected."

“Printing and dyeing + market” has always been the two core competitiveness of Keqiao textile industry. In the first half of this year, the printing and dyeing industry in Keqiao District achieved an output value of 35.575 billion yuan, a year-on-year increase of 20.7%, a record high in recent years. At the same time, from January to June this year, China Textile City market group achieved a turnover of 68.425 billion yuan, an increase of 7.51%, "Online Textile City" realized online transactions of 9.084 billion yuan, an increase of 47.25%.

At a time when the situation of the national textile industry is improving, with the deepening of the construction of the blue-print fashion town and the vigorous promotion of the “three times of entrepreneurship” of China Textile City, the concept of green, fashion and technology has been accepted by more and more Keqiao enterprises. The recognition and application of daily product research and development, Keqiao textile enterprises' product added value continues to increase, Keqiao textile industry has jumped from the low-end running volume to the middle and high-end, and the industrial transformation and upgrading effect has been highlighted.

Editor in charge: Xu Yuehua