Click the button, "private tailor" to pick up the door at the first time; upload the picture, the exclusive suit will be delivered to you after a few working days. Technological advancement and consumption upgrades are driving the era of large-scale personalized customization of clothing.

It is understood that smart clothing technology is mature? How far is the custom-made clothing from us? Recently, at the China Apparel Customization Summit Forum held in Keqiao, Shaoxing, Zhejiang, entrepreneurs, designers and market analysts gathered to brainstorm on how to achieve “smart customization” in the apparel industry.

Personalized customization is subverting the same homogenous products and promoting revolutionary changes in the production methods and exchange methods of the entire industry. According to statistics, the size of China's private custom clothing market in 2016 was 102.2 billion yuan, and it is expected to reach 200 billion yuan in 2020.

The market needs technology as a support. Custom clothing enters the homes of ordinary people, and smart clothing technology is especially critical. The development of software and hardware technologies such as big data, intelligent manufacturing, and 3D fitting has broken through the key links that have been difficult to scale in the past. The construction of a flexible supply chain reduces manufacturing costs and shortens the customization cycle, making batch customization possible. At present, many garment enterprises are in the process of transformation, introducing intelligent technology in various aspects such as measuring body, garment making and fitting, and getting involved in customizing the blue ocean.

Qiu Chengkui, vice president of Zhejiang Baoxi Bird Group, introduced at the forum, relying on cloud data and cloud manufacturing, the newsletter realized intelligent production including multiple readings of personal data, intelligent machine tool precision cutting, automatic matching fabric accessories and other aspects in the assembly line. Compared with traditional handicrafts, the efficiency of custom-made garments has increased by 6 times, and the production and qualification rate of customized production have also been greatly improved.

Sun Ruizhe, president of the China National Textile and Apparel Council, said that large-scale personalized customization will be the focus of the development of the apparel industry. China will also promote the development of related technologies from the government level, develop clothing measurement standards, human body database construction standards, etc., so that technology and fashion seamlessly interface. In addition to technology, the synergy of the industry chain is also indispensable.

Under the tide of personalized customization, many companies focus on one aspect of intelligent customization to provide supporting services, providing intelligent physical, intelligent manufacturing or fabric accessories, which not only broaden the space for themselves, but also accelerate the process of industry customization.

Yuan Liye, the general manager of the Taobao men's clothing customization project, said at the forum that under the impetus of the Internet, the information exchange platform for consumers and production enterprises, the collaborative supply platform for industrial chains, the intelligent logistics platform, and the intelligent management system have emerged, and the apparel industry chain has gradually changed. In an open and shared ecological chain, everyone can buy custom clothing, and everyone can provide services for customization.

The China Garment Association also initiated the establishment of the “China Fashion Intelligent Manufacturing Technology Innovation Strategic Alliance” to create an information resource platform, research and development platform and results promotion platform to accelerate the dual landing of intelligent manufacturing awareness and skills. Customized clothing, ultimately reflecting aesthetics and culture. Accelerating the development of cultural and creative industries, enhancing brand culture and customizing connotation is the meaning of the title.

Sun Ruizhe said that the China National Textile and Apparel Council will promote the integration of brand and cultural creative industries and high-tech industries, promote enterprises to accurately target different levels of demand, develop diversified products, improve product quality, and form a brand that encompasses the philosophy of life and aesthetic value. Culture, "projecting" Chinese culture and art on clothing, and increasing the added value of the entire industry.