At the 18th China International Sporting Goods Fair, before the Anta exhibition area, the new technology window attracted many people to stop.

Jempi Wilssens, president of Belgium-based RSSCAN, said: “We have established a sports mechanics laboratory in cooperation with Anta. We have a very pleasant cooperation. We use high-tech means in the Chinese CBA league to collect the athlete’s feet. A large amount of data. Today we are exhibiting the new ANTA sports shoes that we designed using this information.” Jempi also introduced his Chinese partner: “This is my Chinese partner. My research results are the feet of his. The item is shoe-making, and our cooperation is GREAT (great, excellent)!" Jempi introduced Zhong Ningqing, deputy dean of the China Academy of Leather and Shoe Industry at the professor level.

Jempi is a European expert in the field of foot biomechanics and sports shoes design. He explains in detail the role of Anta's "core technology" in athletes' feet in sports. The 26 bones in the foot are very much in motion. Complex and scientific process of coordinated movement of bones and muscles. When a person is running, his foot touches the ground three times as much as the weight of the human body. In this process, more than 80% of his feet are on the outside of the heel.

Jempi took out the yellow and blue two balls: “This is our core technology. The blue is called MAGNETIC CORE. It is the first generation of core technology. The main feature is cushioning. The yellow is the second generation core technology, which is double Core technology, the forefoot rebound, the back of the foot cushioning. Now our products have used the third-generation core technology, is to allow consumers to directly see our dual-core."

The advent of high-tech "magnetic core concept" synchronized with Anta International has only solved the problems of materials and applications. In the CBA arena, Anta has established a footer library of athlete mechanics and a large number of data from the laboratory of the mechanics of sports. The analysis results of these data have brought a qualitative leap to the design of Anta basketball shoes.

Anta Labs, composed of experts from various parties, found that when the athlete takes off, the forefoot is generally valgused; when changing direction, the focus is on the inside of the forefoot; when landing, the focus is on the transition from the outside of the heel to the full sole... According to these data from the CBA arena, the position and proportion of the MAGNETIC CORE materials are adjusted accordingly - forwards, back shoes and center shoes on the basketball court are to be shipped.

For example, Jempi said: "Kobe's position is defender. There are a lot of dribbles and emergency stoppages. The shoes designed according to his sports characteristics can't meet the sports needs of all basketball fans, especially those who are not suitable for center. Therefore, 'Kobe shoes' is just a concept. When you really participate in basketball, you need to choose different types of shoes according to your technical characteristics."

These classified basketball shoes were first affirmed by the CBA warfighters. After 16 players made a custom try-out, more than 90% of the players in the league wore domestic basketball shoes - Anta. He also revealed that basketball "positional" shoes will appear on the market this year, allowing many people to realize their desire to set their shoes on a foot.

"From the CBA to the NBA to the CBA, the fun is just beginning!" Battelle announced to the world with a strong voice that this enterprising, passionate, and energetic spirit has become the essence of the ANTA brand. Anta’s Olympic champion Kun Linghui from 1999 has now sponsored CBA, volleyball leagues and table tennis super leagues and other large-scale tournaments. He has consistently created a piece of combat clothing tailored to the Chinese league with a professional and pragmatic attitude. Business has built a firm foundation.

In 2001, the market sold 100 million to 2 billion in 2005. In the 5 years, Anta created an industry myth. This myth comes from the Anta people's pursuit of science and technology and comes from the pragmatic innovation of Chinese sports. According to Ding Zhizhong, president of Anta Anta China, the core technology is Anta's pride and technology is the lifeblood of Anta. We already have a CBA player's mechanics foot base. This year we will continue our research in the table tennis Super League and volleyball leagues. We will not only provide good shoes for the Chinese League that will help improve athletic performance, but will also be used in other professional sports. The purpose of providing high-tech products on equipment (such as clothing, etc.) is to allow more consumers to enjoy the results of our research.

With the joint efforts of RSSCAN and the Sports Biomechanics Department of Beijing Sport University, the ANTA Sports Mechanics Laboratory will equip the Chinese people with Chinese shoes.