Avon (China) Co., Ltd. publicly confirmed for the first time yesterday that it has officially obtained China's first direct sales license issued by the Ministry of Commerce, and announced that it will soon promote the experience of direct sales pilots nationwide and conduct direct sales business in an all-round way.

Avon said that after obtaining the first direct sales license, it will promote the experience and model of direct selling pilots from pilot cities to the entire country. Previously, Avon's direct marketing pilots included only Beijing, Tianjin, and Guangdong provinces, and pilot sales personnel were limited to 3,000.

"More than 6,000 stores across the country serve as the lifeline for Avon's development in China and will continue to exert strong advantages." Avon once again stressed the importance of specialty stores. It has been doubtful whether the industry can directly balance the relationship between specialty stores and direct sales after Avon has started direct marketing business in the industry.

In this regard, Avon will be based on the store, through system training, making it the best service network, providing services for the direct sellers and consumers. This means that Avon's specialty stores will not only become channels for selling products, but also provide services for direct sales channels.