The boutique cowboy LEE sets off a cowboy fashion frenzy (Figure)

The boutique cowboy LEE sets off a cowboy fashion frenzy (Figure)

LEE is one of the three classics of American cowboy culture. In the process of establishing the American cowboy culture, LEE walked a long way. There are different stages of development, LEE can always maintain a consistent attitude of practicality and fashion. Jeans changed from practicality to fashion. During the evolution of the jeans, LEE stood an important position. The founder of the company, HDLee, was originally a manufacturer of work clothes. In this century, he mainly supplies everyday work clothes to farmers and workers in the United States and western China. Some of the classics of the time were still popular today, such as "BIB'N'BRACE" suspenders' trousers, and "UNION ALL" long-sleeved overalls that became American uniforms in World War I. The company's products can become a national image, a pioneering work in 1910.

In 1975, Lee branded women's jeans were launched, and women's jeans series named FIT FOR GIRLS was born. The successful establishment of the Lee brand men's denim market has established a good foundation for the women's denim series. Afterwards, Lee Company has successively established brand series suitable for all ages and established a solid and huge cowboy kingdom. Today, the long history of LEE makes it a major mainstream of American jeans. Its products maintain a certain level and value both in terms of tradition and avant-garde, and have become the symbol of classic and stylish jeans.

LEE cowboy

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