British aesthetics to create the life of Yashi - HUNT CITY 2018 spring and summer series media conference guide:

(Thursday, October 19, 2017, Shanghai) Originated from the men's wear brand in London in the 1970s, HUNTCITY, held a 2018 spring and summer series at the Benson Super Run Club in Shanghai's creative new landmark Happiness Terminal. Media conference, this conference will be held through the contemporary new middle class

British aesthetics to create the life of Yashi - HUNT CITY 2018 spring and summer series media conference begins:

(Thursday, October 19, 2017, Shanghai) HUNT CITY, a menswear brand from London in the 1970s, hosted a 2018 spring and summer session at the Benson Super Run Club in Shanghai's Creative New Landmark Happiness Terminal. A series of media conferences, this conference showcases its unique lifestyle through the contemporary new middle class's attitude towards fashion. The Asia Collection, which targets the Asian market, combines the fashion elements of Asia and Europe, and is more in line with the Asian body shape, interpreting a simple and elegant fashion taste. On the day of the media conference, more than 100 mainstream fashion media and fashion guests were invited. With the presence of people from all walks of life, HUNT CITY will also become an international menswear brand with a sense of the times and a new middle-class cultural property. And inspire a new generation of Chinese new middle-class elite fashion people.

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Chairman Chen Yuwei

British aesthetics to create the life of Yashi - HUNT CITY 2018 spring and summer series media conference

HUNT CITY was born in the UK in the 1970s. It started with a designer boutique and slowly emerged in the fashion world, gradually becoming a popular fashion brand for the middle class. The HUNT CITY design concept emphasizes the elegance of British aesthetics and classicism. It interprets the aesthetics of the British style of the new era with elegant lines through simple and rich color matching, smooth and simple tailoring and a combination of exquisite fabrics. Characterized by minimalist geometry and abstract animal motifs; with high-grade grey, royal blue, and literary white as the basic color, the new middle-class elite with independent aesthetics provides highly tailored cuts and fabrics for simplicity. Stylish and temperamental design and a brand atmosphere that suits its taste.

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Reading Wilde's poems, watching Shakespeare's adaptations of dramas, listening to the Beatles' songs, eating Michelin's Samsung, drinking red wine and wearing HUNT CITY's clothing can be said to be the taste of the new middle-class elite. At the press conference, the HUNT CITY 2018 Spring/Summer collection focused on a new urban environmental concept. The clothing style was simplified to the basic form and function, and the extra elements were removed to emphasize important attributes. The styling and materials have been carefully adjusted to achieve the perfect balance between aesthetics and simplicity. The light-applied series and light art series released by the Asian designer Andy brought a unique presentation to the fashion celebrities on the spot with the design concept of “Between the Circles”:

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Light-cooked series - minimalist design style, overall sense of simplicity, taste and thought more elegant. The simple silhouette combined with different texture fabrics, with gray color, has a simple sense of luxury; the stripe of different textures also reflects a strong sense of quality.

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The light literary series - the appearance of the erosion of time is made into the fabric texture used in the clothing, inheriting and subverting the traditional style, maintaining a retro attitude, pursuing a simple and romantic attitude, reflecting the modern elegance of the new retro style.

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Shakespeare once said that "simple is the soul of wisdom." HUNT CITY 2018 spring and summer series in a minimalist way to the Shanghai fashion celebrities to show a "square between" design wisdom, this new men's brand "light cooked The brand concept of “luxury, light fashion, light art” presents a trend of new forces! Finally, it is worth mentioning that the wine specially for this conference is the HUNT CITY brand classic wine created by Mr. David CHEN. The limited edition selection of three classic wines from Australia's famous Barossa Valley and McLaren Vale, selected from the top vineyards of Grade A grapes, and by the top wines Mr Joe Difabio has built it with great taste and quality and has been highly praised by the elite.

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