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EMINU "according to Mino" in-depth analysis of several major brands clothing store site elements
We all know that the location of clothing stores is very important, through the media coverage, as well as over the experience of people who are taught, can understand some of the know-how of location. Clothing shop is best selected in the famous commercial center; to close to the large flow of people in the square, community; pay attention to testing the quality of housing; near the store to facilitate traffic and so on. However, many people can think of these points. Some of the so-called knacks that are widely circulated are only basic principles, or even common sense. So in the end brand clothing store site specific several elements what is it? Recently, the reporter interviewed a few fashionable dress brands EMINU "by Minu" Planning Manager Chen Zihuan, to give you an in-depth analysis of several issues should be aware of brand clothing store, in order to draw lessons from the successful experience of EMINU "m-slave" apparel development. Chen Zihuan said that the specific location of the brand clothing store is divided into four major factors: the impact of urban construction, related rights and interests disputes, the number of peers and several minor problems that are easily overlooked. First, the impact of urban construction. The city is constantly developing, the process of development is constantly building the planning process. If you fancy a large flow of people near the environment, good shops, want to do for the apparel business, it is best to investigate the next city's future development plan to observe the surrounding there is no major rectification, for example, near There is no plan to carry out subway construction, whether the large-scale real estate projects to start, will not change the traffic arteries and so on. These possible changes will lead to a shift in the center of gravity of business activities. What is even more frightening is the air and noise pollution to the clothing stores. Second, the related rights and interests disputes. You pick a very sought-after shop, it should be careful to see if there are any property disputes left over, there is no tangle with the third-party claims, if the house is sublet there is no consent of the owners And so on, to see if it will affect the store's business. Which parts of the shop can be changed, decoration, to what level of arrival, there is no possibility of blackouts and so on. These must be signed with the landlord a valid contract, or have a strong guarantee. Otherwise, it will cause bitter fruit in the future, and remedial measures may not be enough. Third, the number of peers, strength. You can choose to enter the local scale influential clothing city, clothing market, where clothing stores gather will attract the attention of consumers, some consumers like to compare, but also like the lively, in addition to buying clothes, but also want to stroll more Look. It should be noted that the choice of stationed in the same place of convergence of shops, to ensure that their overall competitiveness of other shops within a short distance can be slightly higher or slightly lower than its average. If the distance is too far, it will lead to losing the upper hand in the market competition, or be pulled low by other shops. This requires us to properly grasp the sense of proportion. Fourth, easily overlooked a few small problems. For clothing stores, the shape of the shop is best a little longer, looking from a top-down perspective should look like a rectangle, wide close to the street, to show more products to passers-by. You can also add in the store's wall a few large mirror, is conducive to the guests take more pictures in the mirror, but also make the shop space is larger. Have to look at the door there is no drain, under heavy rain will not cause too much water. Do not face obvious obstructions such as fire hydrants, road signs and the like, although they do not necessarily block customers, but the visually obtrusive. EMINU "according to Mino" planning manager Chen Zihuan introduction, clothing store location need careful, accidentally selected to the bad conditions of the shop, clothing sales will be flawed, but if at the starting line to play well, then it is likely Faster than others In fact, not only should be carefully considered site selection, clothing store business process, every step should be carefully pondered, if you want more than competitors can be thoughtful in-depth, then you win the game.