"Fashion Capital charm lions" conference will be held in Shanghai

Shishi: love fashion, will win the city Shishi City, a total of more than 5,000 textile and garment enterprises, with an annual output value of more than 37.5 billion yuan, annual sales of various types of casual fabrics account for more than 50% of the same species in the country, more than 20 years of accumulation, Shishi industry The size is beyond doubt. However, Shishi people who always advocate "love fight will win" apparently have a greater "ambition." Following the successful holding of the first "Hercynian Fashion Week" in April, the lions extended their stage to the international fashion capital of Shanghai. On October 19, 2010, as one of the series of activities released by the fashion league of China, a special conference entitled "Fashion Capital · Charming Shishi" will be held in Shanghai's Bund. "We hope that with the cooperation with the fashion alliance, on the one hand to fully display the overall image of Shishi textile and apparel industry, more importantly, enhance the fashion industry docking and development in the development of China's fashion industry in the process of reflecting the characteristics of lions and lions "From Shishi Municipal Committee, Mayor Huang Nankang's interpretation is easy to see from the Hercynian Fashion Week and China's fashion alliance strategic cooperation, Shishi fashion industry is gradually deployed. Gage: Wu Haiyan together to promote heavy cold transfer "Cold transfer printing technology at room temperature through the transfer of color temperature fixation, can save 65% of energy, save 40% dye dosage, saving water two-thirds, and the discharge rate of up to 92%. Even more remarkable is that it can show high-quality high-level three-dimensional effect of the pattern, the impression after the printing process is very soft, fully comparable with the computer digital printing products beauty ", about cold transfer, Gage (China) Wang Yanzhu, chairman of Weaving & Dyeing Garments Co., Ltd., can be said to be a hometown favorite. As the highlight of the Shishi special conference, Ginger's fashion show, co-starring Wu Haiyan, a famous fashion designer, is mainly featuring cold transfer printing. It is understood that the release will be used in two forms of dynamic show and static show, 150 sets of "cold transfer" fabric clothing, will be designed into eight series of high-end men and women series of fashion, fully demonstrated the cold transfer printing technology and its Fabrics beautiful and delicate products. After the conference, China National Textile and Apparel Council will take the lead in bringing together the inventor and owner of the patented technology, Shanghai Changsheng Group and Gage Corporation, to establish a cold transfer printing laboratory base and promote this core competition to domestic counterparts Power of new technology. At the same time, it will also integrate the advantages of the industrial chain to form a "cold transfer printing Union," Huamao Group will become a member of the alliance, the group will be high-quality cotton, linen, spinning, wool and other front-end products, the use of cold transfer After the printing technology woven into fabrics, with excellent brand clothing enterprises to cooperate to produce high-quality low-carbon green clothing. It is understood that at the Shanghai World Expo, Gage's cold transfer printed fabrics made clothing also caused great concern to UNDAC officials, guessed Gage's efforts to promote low-carbon environmental technology efforts, the Department will In the conference, Gage issued the "United Nations Millennium Development Goals" honorary certificate. Hualian: accessories and fashion accessories market has been considered as a "meager profit" industry, so can grow bigger and stronger accessories business few, Hualian count as an exception. As China's largest collection of plastics, metal clothing accessories design, development, production and sales as one of the professional manufacturers, Hualian products not only the domestic market share in a leading position in the industry for more than 10 years to obtain the same industry economy Benefit of the first name of the performance, the production of Sihetun deduction products in the market share in Southeast Asia is even up to 96%, plastic pin products in Southeast Asia market share of 98% or more. Hualian's success, on the one hand, thanks to innovation and innovation in research and development, improve the added value of products to stabilize the market, the courage to test the water to produce high-grade accessories, in the direction of health, safety and environmental protection efforts. More importantly, Hualian is also one of the few companies in the field of accessories that pioneered the "fashion" path. "At present, regardless of the lions or the whole country, labor-intensive industries such as textile and garment industry have encountered unprecedented pressure of development. In order to break through the market, only by increasing investment, introducing and mastering the core high-end technologies, and at the same time, strengthening the research on the trend and enhancing the core competition of products Force, to create a fashion brand, in order to obtain higher returns and output, to complete the role of market followers from the market leader to switch, "Hualian Chairman Huang Wenyuan said. It is this enterprising change of thinking and change, making Hualian Fashion Week on the "eat crab", took the lead in the colorful accessories onto the T-Taiwan, the rapid marketing of new ways for many colleagues Followed by. Tasted the sweetness of Hualian, this time they will look at the fashion league release of China fashion. From Shishi to Shanghai, and even the whole country, Hualian looks forward to the exploration of this fashionable road that can shift from the external marketing to the inward and into the enterprise. Cloth Association: Shishi fabric centripetal force and the weakness of some domestic guild organizations, Shishi Cloth Association is very "strong": the establishment of credit guarantee agencies to provide credit guarantee business operators, over the past few years has been provided to more than 200 billion cloth 1 billion Credit support; the establishment of e-commerce information system, in a timely and accurate manner to provide members with authoritative market information, etc. It is these "strong" initiatives, so that this was born in 2004, the organization quickly formed industry-centric, Shishi "Baotuan" The traditional play most vividly, but also the achievements of today's lions occupy half of the national casual fabric status. Only a mandarin ducks cloth market, annual sales of up to 5 billion meters, the size and sales ranking second in the national fabric market. A radiation network in east China and all over China has been established. Some fabrics are sold to Europe, the United States, the Middle East, Central and West Asia, ASEAN and other countries, as well as China Taiwan, Hong Kong and other places. "Kansai order time has passed, and now Fujian enterprises have begun to pay more attention to the improvement of their own industrial chain and brand building," Shishi Cloth Association Hung Ming to emphasize that the future Association will strengthen the "combination of fashion and industry," "Fashion Combining with the market "," combining fashion with brand ", highlighting the influence of fashion and cultural added value and brand added value brought by chain innovation, guiding member enterprises and scientific research institutes to establish" production, learning and research "cooperation mode And brand promotion, and strive to implement the "brand strategy" to upgrade the overall impact of the cluster. October 19, including the federal Sanhe, the release of 10 Shishi fabric enterprises, including enterprises will also jointly hold the "leisure life green Imagination," Fall / Winter 2011/12 release of casual fabrics trends. The release of fabrics mainly came from local enterprises shortlisted in China's popular fabrics in autumn and winter 2011. The whole release will focus on green and environmentally friendly functional products, highlighting "humanistic concern." It is also understood that under the lead of the China Fashion League, cooperation between Shishi city government and Shanghai's Changning District has also been put on the agenda. Both sides will establish high-level exchange of visits mechanism and actively promote regional cooperation so as to promote the development of the fashion industry in both places. As the first industrial cluster to be unveiled in the fashion league of China, Shishi is a model for the harmonious relationship between the government and enterprises. The government strongly supports the development of many well-known brands and forms a synchronous and prosperous industrial chain. A small county-level cities, and achievements of China's top five clothing multinational purchasing base status, which is perhaps the lions model that gives us inspiration.

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