The Italian wool brand REDA, which has 146 years old so far, has released its 2012 latest spring-summer fabrics product in Beijing recently – with a simple, elegant, authentic and fresh style throughout all works.

Founded in 1865 in the Biella region of Italy, REDA has become one of the world's leading suppliers of high-end menswear garments, designing, producing and producing pure wool fabrics of superior quality.

According to REFA Global Media Director Fabrizio Alessandro Goggi, according to REDA, which has a long history, we are constantly committed to the research, development and production of high-quality products while retaining our traditional craftsmanship. From the initial collection of wool to the final fabric production, the company is directly controlled to ensure that each product is professional and exciting. As an absolute guarantee of product quality, REDA provides Italian origin certification for its products, which guarantees the subsequent production of fabrics and customer satisfaction.

The spring and summer 2011 new products are divided into three series: classic, colonial style, and academic school. The classic series highlights the fresh texture and elegant minimalism. Whether it is a meticulous weaving line or a natural blending, it reflects the creative concept of “a wonderful pen” and excels at the outstanding characteristics of the painting elements in fabric production. The colonial-style design illustrates the desire of people to return to a new sense of enjoyment, have more relaxing time, and strongly appeal to restore the nature of nature to taste life; while the academic school series emphasizes a brilliant color and retro luxury. With simple and neat graphic lines and exquisite craftsmanship, it reminds people of classical elegance while also revealing an unusual leisure temperament.