Levi's - Blue Freedom

The second session of the NOVO MANIA started again in Shanghai Mart yesterday and continued to promote the trend culture. The multiplication of scale, rich activities, and colorful displays have made this exhibition attracting more attention in the early spring of this year; music shaping, artistic interpretation, and cultural infiltration - building an unprecedented exhibition culture. All kinds of wonderful activities are also a highlight of NOVO MANIA 2011!

Levi's - Blue Freedom

With dynamic music and shocking visual impact, all the brands on the exhibition not only brought wonderful product series, but also brought many unique booth designs for NOVO MANIA 2011 due to its different brand culture.

Levi's - Blue Freedom

The concept of "Levi's - Blue Freedom" was expressed through a four-spaced jean gas station. A cabriolet made of Levi's cow trousers was used to break the wall from the front, and at the same time, a fashionable dress. Levi's hipsters are preparing to refuel their convertibles;

A Levi's special Harley Moto is parked on the side, full of coolness, waiting for the energy supply from Levi's cow trousers.

This device was designed by Li Jie, the first person in the CG industry in China, and detonated speed and passion in blue, thereby conveying the concept of “freedom from everyone’s heart”. This is Levi's commentary on loyalty to originality, and it is also Spiritual characterization of the American cowboy legendary brand.