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KBS play US upgrade, the new image is the brand effect
In 2006, KBS made its debut in China through Fujian Hongri Co., and since then, the brand has shown a strong and steady growth. After the success of its first flagship store in Shanghai, KBS quickly expanded across the country, opening specialty stores, agencies, and counters in major cities. As a direct touchpoint with consumers, these stores play a crucial role in building brand awareness and reinforcing the brand's identity.
Following the global financial crisis in 2009, KBS partnered with top agents and franchisees to launch a new round of store renovations. The third-generation SI (Store Image) concept was inspired by the French headquarters, emphasizing a refined and artistic atmosphere that blends French elegance with modern Korean sophistication. Every detail reflects a sense of French romanticism and a stylish, avant-garde aesthetic, offering customers a glimpse into the latest French fashion trends.
The design features clean lines, combining the softness of Parisian style with the sleekness of Korean modernity. The use of traditional GESSO material, transformed into elegant stone slabs and arranged like diamond patterns, combined with a staggered Glass curtain wall, creates a rich texture and depth, reminiscent of the Louvre at sunset—exuding nobility and grace. The mirror stainless steel "KBS" logo adds a bold and contemporary touch, clearly expressing the brand’s cutting-edge personality.
The store’s color scheme is dominated by black and white contrasts, aligning with international design trends. Warm yellow lighting, romantic window displays, and minimalist white containers create an inviting and stylish environment for showcasing a wide range of clothing. This space perfectly embodies KBS’s concept of “French original, Seoul flavor,†blending luxury with a modern, sophisticated attitude.
The new flagship store also includes comfortable and luxurious seating, enhancing the overall shopping experience. It's not just a retail space—it's a cultural and emotional destination where customers can connect with the brand’s French-inspired lifestyle. Through this transformation, KBS aims to elevate both service and sales, strengthening its brand competitiveness and ensuring a consistent visual identity across all stores nationwide.
After the renovation, not only did sales improve, but customer service also reached a higher standard. Consumers now enjoy a more reliable and premium experience, further solidifying their trust in the KBS brand. As a brand that merges fun, challenge, and creativity, KBS draws inspiration from its deep-rooted sports heritage. With a global perspective and a unique sense of innovation, it represents individual expression and the perfect fusion of classic sportswear with avant-garde culture. Its continuous creative energy ensures that KBS remains at the forefront of fashion, inspiring new trends and experiences for its customers.