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Shanshan Group Zhengyong Gang: the world's brand to fight "hit"
Zheng Yonggang, Chairman, President, and Party Secretary of Shanshan Group Co., Ltd., was a delegate at the 11th National People's Congress. His company has become a standout in China's apparel industry, especially during the global financial crisis. While many Zhejiang-based exporters suffered heavy losses, Shanshan managed to thrive, with sales increasing by 35%. In an exclusive interview, Zheng reflected on the cyclical nature of financial crises, stating that they typically occur every 8 to 10 years. He emphasized that those unprepared for such events often face severe consequences.
Shanshan has long been a pioneer in China's fashion industry. It was the first Chinese clothing company to introduce the concept of branding and also the first listed clothing company in the country. Despite these achievements, Zheng is not content with just being a leader in China. "I realized that true brands are recognized globally," he said. "That's why we started seeking breakthroughs and aimed to build a world-class brand."
To achieve this, Shanshan has actively expanded its international partnerships. The company has introduced well-known foreign brands like French Renoir and Republic 12, among others. Through these collaborations, Shanshan has undergone significant transformations in human resources, industrial structure, and technology. More importantly, it has enhanced the management and development of its own brand.
"We're now competing directly with top-tier Italian and French fashion brands," Zheng proudly stated. When asked why Shanshan's exports remained strong despite the financial crisis, he explained, "Our strategy is to cooperate with international brands, bringing in their advanced technology, skilled personnel, and management practices. Combined with our cost advantages, this gives us a competitive edge—especially in times of crisis."
Zheng also highlighted the importance of continuous innovation. "After each crisis, companies must not relax. We start thinking about how to prepare for the next one." He revealed that Shanshan had already ventured into the lithium-ion battery materials industry a decade ago, becoming a pioneer in China. Although it took time to catch up with Japanese competitors, the company remains committed to long-term growth.
"Looking ahead, we need to climb higher," Zheng concluded. "We've already signed a joint venture with a leading technology company worldwide. I'm confident about what lies ahead for Shanshan."
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