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Shanshan Group Zhengyong Gang: the world's brand to fight "hit"
Zheng Yonggang, Chairman, President, and Party Secretary of Shanshan Group Co., Ltd., is a prominent figure in China's textile industry. As the 11th National People's Congress representative, he has led his company through various economic challenges, including the global financial crisis. While many Zhejiang-based exporters suffered significant losses during that period, Shanshan managed to thrive, with sales increasing by an impressive 35%. In an exclusive interview, Zheng shared his insights on navigating economic downturns and the importance of long-term strategic planning.
"Financial crises tend to occur every 8 to 10 years, and it's a natural cycle," Zheng said. "For companies that are unprepared, it can be devastating." However, Shanshan has always been ahead of the curve. The company was among the first in China to introduce the concept of branding and became the first Chinese clothing company to go public. Despite these achievements, Zheng remains driven. "I realized that a brand should be recognized globally, so I set out to make Shanshan a world-class brand."
To achieve this vision, Shanshan has strategically partnered with international fashion brands such as France's Renoir and Republic 12. These collaborations have brought about major transformations in the company’s human resources, industrial structure, and technological capabilities. More importantly, they have helped elevate the quality and competitiveness of Shanshan's own brand, allowing it to compete with top-tier Italian and French fashion labels.
While many Chinese export-oriented businesses struggled during the financial crisis, Shanshan remained resilient. When asked why, Zheng explained, "By collaborating with international brands, we gained access to advanced technology, skilled personnel, and management expertise. Combined with our cost advantages, this made us more competitive, even in tough times. The deeper the crisis, the more opportunities we find."
Looking ahead, Zheng emphasized the need for continuous innovation. "After each crisis, we must not rest on our laurels. We start thinking about how to prepare for the next one." He revealed that Shanshan Group had already ventured into the lithium-ion battery materials industry over a decade ago, becoming a pioneer in China. Although it took time to catch up with Japanese competitors, the company is now exploring new frontiers.
"We're climbing higher now," Zheng said confidently. "We've signed a joint venture with a leading technology company and are full of confidence in the future." With a clear vision and relentless drive, Zheng Yonggang continues to lead Shanshan toward global excellence.