[China Glass Network] At present, the network marketing plan of Chinese enterprises can be roughly divided into three layers: Home Decoration,Bronze Sculpture,Mirror Statue Zhejiang Shengfa Sculpture Arts Project Co., Ltd. , http://www.zjmetalsculptures.com
1. Information application layer planning This is a relatively simple and basic layer. At this level, enterprises mainly use the Internet to publish information, and make full use of the advantages of the network to communicate with the outside world. In this application layer, enterprises do not need to have too high requirements for information technology, but only a more basic use. For example: by e-mail to communicate and communicate with consumers, regularly send customers a variety of product information emails, product recommendation emails, electronic publications, etc., strengthen contact with customers; establish a corporate home page, some related companies and their products The introduction of the service is placed on top, supplemented by exquisite graphics for visitors to browse; access to the Internet through a dedicated data line.
2, tactical marketing layer planning enterprises mainly carry out the following work: (1) network marketing research. Using Internet online research can easily complete a large number of complex research work, fully meet the requirements of various statistical data, and improve the quality of marketing research. Because it uses an electronic questionnaire, it greatly reduces data entry and shortens research time. (2) Online sales. This is one of the most tempting places for online marketing. Thousands of companies have set up camps online and sell a wide variety of products. In reality, this company may be just a computer, no factory, no employees, no office building. They are "virtual giants" on the Internet, but they are so real. The separation between online sales and the physical flow of traditional commercial sales is a marketing tool in the information age. (3) Marketing tactics system. It mainly includes some subsystems for managing inventory, which are used to promote products, subsystems linking websites, and subsystems for responding to user comments and feedback. Decision makers use this online analytical tool to conduct a variety of decision-making activities.
3, strategic marketing layer planning This level is based on the tactical marketing layer, the entire enterprise marketing organization, marketing plan, marketing concept, etc. fully integrated into the network, relying on the network designation guidelines, strategic deployment, strategic transfer, strategic alliance, etc. Strategic Decision.