NORRY ROCK Brand Introduction

NORRY ROCK Brand Introduction
Noli International has independent legal personality. The company specializes in the export trade of European and American leather and fur garments; it is a professional leather and fur garments company that integrates garment design, development, production and sales. The company has its own fur and fur garment production and processing base in China's largest fur market. After many years of accumulation and expansion, the “NORRY ROCK, NORA GRASSI” brand leather and fur garments produced by the company enjoy a good reputation in Europe and the United States and have a certain reputation and reputation in the market. To actively expand the domestic market, Hong Kong Noble Group Co., Ltd. established Noli Century (Beijing) Garment Co., Ltd. in 2003 and is a wholly owned subsidiary of the Group.

Since the birth of "NORRY ROCK, NORA GRASSI" brand, the company has accurately grasped the pulse of international fashion and has been adhering to the design concept of combining the rich and elegant style of European fashion trends with Chinese traditional subtle and introverted costume culture. 18-35-year-old youth, mature population, women-oriented products;

In autumn and winter of 2004, "NORRY ROCK, NORA GRASSI" brand will continue to use the international green leather, fur as raw material fabrics, colors with fashion, dynamic, jumping as the theme, fully embodies the "fashion, youth, sports, avant-garde" style of the statement. Will launch "Paris - Dakar series", "Sicilian series", "SCANDINAVIA series" a total of three series of more than 280 styles, product styles are fashionable but not unassuming, colors are not bright, plate type comfort and reasonable, technology Exquisite perfect, green fabric.

Noli Century (Beijing) Garments Co., Ltd. established a modern procurement system, human resources system, and information management system on the management system. In chain franchising, it established its own distribution center system, store management system and market information system. And with the advanced computer management system, has reached the requirements of modern international apparel companies.
Noli Century (Beijing) Garments Co., Ltd. has developed a "NORRY ROCK, NORA GRASSI" premium brand through the development of products, innovation of technology, and improvement of production process, winning the love of customers at home and abroad.

The company is honoured by the trust of brand-name clothing merchants at home and abroad, we will pursue the "honesty and integrity" of corporate behavior guidelines, sincere and enthusiasm to serve every customer, feeling comfortable cooperation, mutual benefit and common development.

English:NORRY ROCK (concept of source automation, change, frontier)
Chinese: Noli/Rick Registered: Italy's outstanding quality, fashion and natural comfort are the NORY ROCK's permanent routes.

Characteristics of the target groups - longing for freedom, challenging themselves, access to Western culture, open vision and integration with different cultures, chasing spiritual satisfaction and sense of accomplishment. Learn how to enjoy life and pursue quality, but not extravagance and attention to individuality, but not an alternative. On the one hand, it will be a busy work day and night, with a very regular movement. On the other hand, it is an understanding of the depths of the soul and longing for freedom. There is a burst of adventurous spirit.

Design style positioning - capture the latest elements, integrate into our brand's own unique understanding and in-depth analysis, use a relatively low-key approach to accurately convey the personality, create quality and never crafty, avant-garde rather than the streets, go At the forefront of fashion, but never kitsch, the pursuit of personality, but not labeled, there are traces of texture products. Most of the fabrics are natural fabrics: leather, cotton, hemp, silk, etc. They also convey a natural, green, and comfortable taste from the fabric. The matching products include bags, shoes, and leather accessories.

Product Connotation - Our NORY ROCK is a space that is completely young. It is a carrier that can carry the minds of a tribal group in the city and can be part of the lifestyle they seek. The people of this group, their pursuit of quality, the pursuit of self-worth, proud in the depths of the soul. So the basic expression of NORY ROCK is a way of life. He has a certain foundation, but above the reality, it is an idealized state of life—a combination of freedom, randomness, personality, quality, and so on. In this space, you can arrange yourself freely, arrange your own review of past events, arrange your own vision for the future, and more importantly, arrange your ideal state today. This may be a dream that many people dream of but cannot reach. Then Let Norry Rock rekindle him and release his strength. In the space that NORY has created for you, you can ride freely, you can believe in yourself, choose what you like, talk about what you care about, invest what you love, and restore the real life that is your own but is long gone.