According to statistics, the annual sales of underwear in China is more than 100 billion, and the annual growth rate is nearly 20%. In 2017, the Chinese underwear industry market is full of spring. One company has a sales growth rate of up to 30% for many years. How does Enron Nano, how to make strong underwear brands through “Enron Nano” explosive underwear? Enron Nano as a famous Chinese national underwear direct sales company, through nanotechnology innovation The production of body underwear products is called "underwear blasting", so Shandong Anran Nano Industrial Development Co., Ltd. relies on technological innovation to quickly enlarge and strengthen the underwear brand market.

In recent years, China's underwear industry has developed rapidly, with nearly 10,000 production companies, and has become one of the fastest growing regions in the global underwear industry. According to industry experts, the rise of China's underwear brand is an indisputable fact, especially in 2017, with many internationally renowned underwear brands entering the Chinese market, the Chinese underwear industry is booming and is shifting from a big underwear manufacturing country to a big sales country. Underwear has become one of the most promising industries in China's clothing industry. People have been ashamed to talk about underwear from the very beginning. Until now, underwear has become the focus of personal consumption.

According to the investigation of the reporter, at this stage, in addition to satisfying the most basic comfort requirements, underwear also pursues its beauty and functionality. The consumption of underwear is gradually becoming fashionable, personalized and diversified. This puts new demands on the entire underwear industry. On the other hand, the huge prospects of the underwear industry have attracted many internationally renowned underwear brands to enter the Chinese market, resulting in increased competition. The underwear war has already begun. The underwear manufacturers not only have various brands and various colors, but almost all of them play high-tech cards.

The scene of the Enron Nano Body Underwear Conference called "Underwear Explosives"

The Chinese people's view on underwear consumption is escalating, and the competition in the underwear market is intensifying. Especially in today's society, where the quality of life requirements are constantly improving and labor costs are high, the Chinese traditional underwear industry is facing the dilemma of high cost and brutal competition. Among them, only technological innovation is the inevitable way of transformation and upgrading of the traditional underwear industry.

In fact, from 2013, Shandong Enron Nano Industrial Development Co., Ltd. began to focus on the field of nanotechnology body underwear, market share has climbed all the way, sales growth rate reached 30%, the future Enron Nano will open the nano-spinning mode to promote China's nano-high The science and technology industry is booming. ”

It is reported that the body underwear produced by Enron Nano is made of nano-micro biochemical textiles, integrating nano-textile, human aesthetics, structural mechanics, ergonomics, anatomy, weaving technology and computer technology, and has been added in design and manufacture. Reasonable and appropriate amount of elasticity, with slimming body, fashion charm, personalization and so on.

In today's consumption upgrade, underwear merchants sell the words "beautiful", "fun" and "charm". According to industry experts, contemporary women advocate individuality, pursue fashion, and have higher requirements for the compatibility of underwear and outerwear. How to dress beautifully, sexyly and tempted will gradually become the demand for women's underwear. Since underwear is a close-fitting clothing, it can be used to correct the body shape, and the function has become the main standard for consumers to buy underwear. Therefore, consumers' demand for underwear and other basic needs gradually rise to high-level demand for fashion and high quality. This is why Enron Nano's underwear products are welcomed by the market.

The relevant person in charge of Enron Nano said that this is a technology-driven development society. It is in the field of nanotechnology that research and innovation is constantly being carried out. Enron Nano has created a series of fashionable, personalized and slimming underwear products that have won the market. In 2017, the company will give full play to the advantages of nano-science research, and fully apply this advanced technology to the body underwear business, so that nanotechnology truly benefits thousands of female friends.

Editor in charge: Liu Bing