YO'HOOD is derived from YOHO! NEIGHBORHOOD, meaning YOHO! creates a young trend community. Here, YOHO convenes all young trends lovers and feels the power of original culture.

With the concept of "being your own trend buyer", YO'HOOD has assembled Clot, Human Made, Stussy, Undefeated, Head Porter, Medicom Toy, Peter Jensen, DRx (DrRomanelli), Mark Mcnairy, Heather Grey Wall, SSUR, etc. More than 50 leading brands at home and abroad, offering their latest season's autumn and winter new products, more brands bring YO'HOOD exclusive special limited series.

Chen Guanxi, Zhou Bichang, Nigo (Nagao Chiaki), Kazuki (Kasumi Ishiki), Fujin Liang and many other front-line fashion brand owners have appeared in YO'HOOD and participated in the new season product FASHION SHOW. For the first time, he crossed the oceans and gathered in Shanghai to join Yoho in presenting the trend culture forum and the CLOT-Frank 151 MOOKBOOK on-site book signing meeting.

The YO'HOOD event also broke through the traditional purchase model, skipping the process of selecting goods by fashion buyers, allowing consumers to directly participate in the pre-order of the new season and become their own trend buyers. No cash transactions and no shopping bags are required at the event site. Simply pass the YOHO! stock platform, and consumers can easily scan and purchase PASS cards at the event site to complete new product pre-orders. And in the late through YOHO! goods, modify orders, goods can be delivered to the hands before the fall and winter market.

The 2+7 model is used for the event. In addition to the two-day offline activities, online sales will continue for a week.

Pre-sale tickets:
July 8, 2013

Activity time:
YO'HOOD Offline Events: July 27 - July 28, 2013 10:00-18:00
YO'HOOD Online Sales: July 29 - August 4, 2013

Event Location:
Shanghai Exhibition Center (1000 Yanan Middle Road, Shanghai, Gate 2)
Details login: yohobuy.com