It is reported that the sponsors and partners of the London Olympic Games are Coca-Cola, Adidas, Panasonic, BMW, McDonald's, Acer Group, and British Telecom, all of which are world-renowned enterprises. Olympic marketing is a big one. Although most companies do not have the ability to directly participate in Olympic marketing through sponsorship, many companies will adopt a free rider strategy. Their promotion, advertising, and public relations themes will also center around the Olympics.

For example, Nike, a world-renowned sports brand, launched the “MakeitCount” brand event in early 2012 to welcome the London Olympics. It first released a message on Twitter, followed by a series of short videos, and then let famous viral video makers shoot. Viral video for a series of brand promotion. At this point, Nike began to implement a new "digital" marketing strategy.

Domestic brands are also unwilling to be lonely. China's leading brand for children's products, ABC, also uses the Olympic Dongfeng to promote the brand. This time is the first attempt of the ABC brand in Olympic marketing. It has attracted a lot of eyeballs and cleverly swayed terminal sales.

In recent years, the competition in the children's products industry has become increasingly fierce. How to rationally use promotional strategies is a problem that every children's clothing dealer must face. In this special period of the Olympic Games, how to make a good promotion card to take the lead in the market? According to reports, in order to promote the Olympic marketing plan, the ABC brand launched a “London Raiders” promotion at the terminal. Not only did the London theme window appear on the terminal, but it also developed “London mobilization game chess” for the London Olympics to match the atmosphere of the terminal. Build and promote plans.

It is understood that the ABC brand aims to promote the children's understanding of the Olympic Games and participation in the Olympic Games through the "London mobilization game" to allow children to experience the fun of the Olympic Games through games. During the event, as long as consumers purchase goods at the ABC terminal store, they can not only enjoy the corresponding discounts, but also receive an ABC "London mobilization game"; this kind of entertainment is popular with consumers. And praise. This promotion not only promoted the terminal sales, but also won a good reputation for the brand.

During the Olympic Games, there are no shortage of companies that have staged promotional activities. However, there are not many cases that can stand out from many activities. According to Xiao Bian, if companies want to participate in promotional competition and succeed in this special period, the key is to innovate thinking, integrate all parties' resources, and formulate a mature and perfect promotion strategy and implement it thoroughly. Victory.