2010 Winter Cowboy Wind Vane: Wrangler's Autumn/Winter Trend

Wrangler, a brand steeped in history and defined by the spirit of freedom and self-determination, continues to draw from the values of individuality, do-it-yourself creativity, and independence. In its 2010 autumn and winter campaign, the brand explores these themes through a modern lens, blending classic cowboy imagery with contemporary storytelling.

The campaign features a pair of cowboy couples traveling through suburban auto repair shops and gas stations, searching for Chevrolet car accessories to bring back to their studio for custom repairs. This narrative not only highlights the brand’s connection to the American working-class roots but also showcases the creative energy behind the Wrangler identity.

The design of the 2010 collection was inspired by the revival of personal expression and customization, reflecting the subculture trends of the 1950s to 1970s in America. This era saw the rise of unique hairstyles, denim culture, and modified vehicles that shaped the American automotive landscape. Wrangler pays homage to this movement, celebrating the boldness and authenticity that define its legacy.

As the brand moves forward, it remains true to its core values while embracing innovation and new ways to connect with its audience. Whether on the road or in the studio, Wrangler continues to be a symbol of freedom, creativity, and self-reliance.